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Digital marketing has become one of the most popular buzzwords the last couple of years. Everybody is talking about digital marketing and professionals praise it’s the way to grow an online business. If you type the phrase ‘digital marketing’ in Google trends, you will see that there is a clear upshift in search terms related […]
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SEM or Search Engine Marketing (also known as Search Marketing) is the process of getting traffic from search engines either organically (i.e. free) or paid (i.e. through advertising). SEM has two main pillars: SEO (Search Engine Optimization) and PSA (Paid Search Advertising). SEO is the way to get free traffic from search engines and Paid […]
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What is the difference between digital marketing and internet marketing, what is the latest trend in the industry and how do big companies allocate their digital marketing budgets? Digital Marketing Digital marketing is a broad term that describes a set of marketing processes that encapsulates all available digital channels to promote a product or service or […]
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Email marketing is one of the most effective digital marketing tools you can use today to achieve your online goals. Whether it’s brand awareness, social proof or increasing conversions, email marketing can help you meet your targets faster. What is the ‘catch’? What do you need to make email marketing work? You need to have […]
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Inbound marketing has a lot of benefits to offer especially to small businesses that have limited marketing budgets. The gains from a successful inbound marketing strategy are bigger than traditional outbound marketing and the ROI is higher. What is inbound marketing? Inbound marketing is not something new, it’s a term that circulates the marketing world […]
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The money is in the email list, right? I am sure you’ve read this before but for this to happen, the first step is for people to open your emails and this is exactly what I will discuss in this post: Easy ways you can use right now that will dramatically increase your email open rates. […]
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Content marketing is essential for small business success. Whether you are a pure online business or using the Internet to promote your products and services, you need to have a solid and realistic content marketing strategy that works. In the past we used to say that ‘everything online starts with a keyword’ and while this […]
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Every business that wants to succeed online needs to have a clearly defined digital marketing strategy. This is no longer optional but a ‘must have’ for companies who want to survive in the World’s most competitive market, the Internet. As a Digital marketing manager, one of my tasks is to explain to my clients why […]
