Meta Ads Management (Facebook and Instagram Ads)
Facebook and Instagram ads that sell, run by one senior consultant who also makes the ads.
For online stores, software companies, course creators and online service businesses. I plan your campaigns, create the images, videos and copy, set up tracking you can trust and keep testing until your ads bring in sales at a profit.
"On Facebook and Instagram, the ad itself does most of the work. That is why I make the ads, not only the campaigns, and keep new ones coming every month."
Meta Ads Management at a Glance
| What it is | Done-for-you Facebook and Instagram advertising: strategy, ad creative, tracking, campaign management and reporting. |
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| Who it's for | Small and medium online businesses: online stores, software and SaaS, online courses, coaching and online services. |
| Who runs your account | Alex Chris, founder of Reliablesoft, in digital marketing since 2002. No junior account manager in between. |
| Ad creative | Included: images, carousels, short videos and Reels, ad copy and headlines. |
| Tracking | Meta Pixel and Conversions API, set up to report purchases, sign-ups and leads. |
| Platforms | Facebook, Instagram, Messenger, Threads and the Audience Network. Google Ads can be added to the same plan. |
| Price | Plans start at $500 a month. You get a custom quote after a free consultation. |
| Contract | None. Month to month, and the ad account, data and ads stay yours. |
| How to start | Request a custom quote, then a short call about your business and goals. |
What's Different About Working With Me
Most agencies sell you on a senior expert, then hand your account to a junior media buyer and ask you to supply the ads. I run every account myself, I make the ads, and I keep my client list small.
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You work with me, not an account manager
I do the research, build the campaigns, make the ads, check the numbers and answer your emails. No hand-off and no one in between.
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Ads made for you
Images, carousels, short videos and copy, made for each placement: Feed, Stories and Reels. You don't need a designer or a video editor.
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Built for online sales
The goal is orders, sign-ups and trials at a profit, not likes or cheap clicks. I report results as cost per sale and return on ad spend.
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Tracking you can trust
Since Apple's privacy changes, the Meta Pixel alone misses many sales. I add the Conversions API so Meta sees your real results and optimizes for them.
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A few clients at a time
I only take on a limited number of accounts, so your ads get checked often, not once a month before the report goes out.
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No contracts, and it's all yours
You pay month to month and can stop at any time. The ad account, the data, the audiences and the ads stay yours.
Is This a Good Fit for You?
A good fit if you
- Sell products, software, courses or services online
- Want sales, sign-ups or leads from Facebook and Instagram, not only likes and followers
- Want someone to make the ads, not only run them
- Want to talk to the person managing your account
- Are open to improving the pages your ads send people to
Probably not a fit if you
- Want a large team or a dedicated in-house style service
- Only want to boost posts to get more followers
- Expect guaranteed results in the first week
- Are looking for the cheapest possible option with no attention to results
What's Included in Meta Ads Management
Everything it takes to run profitable Facebook and Instagram ads, in one monthly plan.
- Account and tracking audit. A full review of your current ads, or a plan from scratch if you are new to Meta ads.
- Meta Pixel and Conversions API. Purchases, sign-ups, trials and leads tracked from your website and your server, so Meta optimizes for real results.
- Product catalog. For online stores, a connected catalog so your products can show in dynamic ads and shopping placements.
- Audience strategy. Broad and Advantage+ audiences for new customers, lookalikes, and custom audiences built from your customer lists.
- Retargeting. Ads for people who visited your website, viewed a product, left a cart or watched your videos.
- Campaign setup and structure. Sales, lead and Advantage+ campaigns set up for your goals and budget.
- Ad creative. Images, carousels, short videos and Reels, ad copy and headlines, sized for every placement.
- Creative testing. New ads every month, tested against the current winners, because ads wear out.
- Budget management. Moving your money to the ads and audiences that bring in sales.
- Landing page review. Improving the pages your ads send traffic to, so more clicks become customers.
- Instagram, Messenger and Threads. Your ads run across Meta's apps, not only Facebook.
- Monthly reporting. A plain-language report on sales, leads, cost per result and return on ad spend, plus what I changed and what comes next.
Images, Videos and Copy, Made for You
On Meta, targeting is largely automatic now. The ad decides who sees it and whether they buy. Most agencies expect you to send them the creative. I make it.
Image ads
Product shots, offers and benefit-led designs in square and vertical sizes.
Carousels
Several products, features or steps in one swipeable ad.
Video and Reels
Short videos for Feed, Stories and Reels, from your footage or made from scratch with AI tools.
Ad copy
Primary text, headlines and offers, with several versions of each to test.
Meta Ads Management Pricing
Plans start at $500 a month. You get a custom quote after a free consultation, before any work starts. Your ad budget is separate and is paid directly to Meta from your own ad account.
Meta Ads Management
Everything above: strategy, Pixel and Conversions API, campaigns, retargeting, images, videos and copy, testing and a monthly report.
Meta and Google Ads
One plan and one report for Facebook, Instagram and Google Ads, so your budget goes to whichever platform brings in more sales.
Your quote depends on how much you spend on ads, how many new ads and videos you need each month, and which platforms you use.
For comparison, agencies usually charge 10% to 20% of your ad spend, or a flat fee from about $500 to $5,000 a month, and many expect you to supply the ads yourself.
How It Works
A clear plan, new ads every month and a report that shows what your money brought in.
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Free consultation and quote
We talk about your business, your customers and your goals. If you already run Meta ads, I look at your account first. Then you get a custom quote.
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Audit and plan
You get a clear plan: which campaigns to run, which audiences to reach, what to fix and what to test first.
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Tracking and setup
I set up the Meta Pixel, the Conversions API and your product catalog, then build or restructure the campaigns.
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Ads and launch
I make the first set of images, videos and copy, and the campaigns go live.
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Test, optimize and report
Every week I adjust budgets and audiences, every month I add new ads, and you get a report on what you spent and what it brought in.
Questions to Ask Before You Hire a Facebook Ads Agency
Ask these questions to any agency or freelancer you are considering. Here are my answers.
| Question | My answer |
|---|---|
| Who will actually run my account? | I do, personally. No junior account manager. |
| Do you make the ads, or do I supply them? | I make them: images, carousels, videos and copy. If you have photos or footage, I use them too. |
| How do you track results? | Meta Pixel plus Conversions API, checked against the real orders or sign-ups in your store or CRM. |
| How do you charge? | A flat monthly fee, from $500. Your ad budget goes straight to Meta. |
| Is there a contract? | No. Month to month. |
| Who owns the ad account? | You do, along with the data, audiences and ads. |
| How often will I hear from you? | A monthly report in plain language, and you can email me directly any time. |
| Have you worked with businesses like mine? | Ask me in the consultation. The list of industries I work with is below. |
Facebook Ads or Google Ads: Which One First?
Google Ads reach people who are already searching for what you sell. Facebook and Instagram ads reach people who are not searching yet, and show them a product they didn't know they wanted. Many online businesses need both.
- Start with Google Ads if people already search for your product or service by name.
- Start with Meta ads if your product is visual, new or bought on impulse, or if you want to build a list of buyers through sign-ups and lead magnets.
- Use both once one platform is profitable. Retargeting on Facebook and Instagram often turns Google visitors into customers.
I manage both, under one plan. See Google Ads management for the Google side, or read Google Ads vs Facebook Ads for a longer comparison.
Businesses I Work With
I have run paid ads for online businesses in many industries, including:
- Ecommerce stores
- Software and SaaS
- Online courses and education
- Travel and hotel bookings
- Jewelry
- Finance and banking
- B2B and online services
What Clients Say
Working with Alex and Reliablesoft has been a breeze. Communication is important and they always follow up all initiatives with thorough reporting. We utilize them for our PPC and Social Media Campaigns and have been very impressed with their knowledge and follow through.
Anthony ValentinDirector of Sales, Best Western Rio Grande InnI have been very happy with your services. Communication is very important to us, and the weekly updates really mean a lot. Also, the quality of your work is excellent. Of course, pricing is very important to us and this is also good for us. To be honest, I really do not have anything negative to say.
Chester FlakeCEO8 million+ in purchase value from Facebook and Instagram ads
Client Meta ads accounts, as reported in Ads Manager: 2.8 million clicks and 8,083,887 in purchase conversion value. That is the focus I bring to every account: sales and return on ad spend, not likes or cheap clicks.
Client names are kept private to protect my clients. Full case studies and references are available on request. More reviews on our testimonials page.

Frequently Asked Questions
How much does Meta ads management cost?
My plans start at $500 a month, and you get a custom quote after a free consultation. The quote depends on your ad spend, how many new ads and videos you need each month and which platforms you use. Agencies usually charge 10% to 20% of ad spend or a flat fee from about $500 to $5,000 a month. Your ad budget is separate and paid directly to Meta.
Should I hire someone or run my Facebook ads myself?
Run them yourself if you have the time to learn Ads Manager, make new ads every month and read the results each week. Hire someone if you don't have that time, or if you are spending money on ads that don't bring in sales. If you'd rather learn it yourself, the Reliablesoft Academy Facebook Ads Course covers it step by step.
Are Facebook and Instagram ads worth it for an online business?
Yes, when tracking is set up properly and the ads are tested and refreshed. Meta reaches more than 3 billion people a day across its apps, and it is one of the best places to sell products people don't search for yet. They are not worth it when nobody checks whether the ads bring in sales.
Do you work with small businesses and small budgets?
Yes. Most of my clients are small and medium businesses, and plans start at $500 a month. In the free consultation I will tell you honestly what your budget can do.
What does a Meta ads manager do each month?
I check your campaigns several times a week, move budget to the ads and audiences that sell, pause what doesn't work, make and launch new ads, keep your tracking accurate, and send you a monthly report with results and next steps.
Do you create the ads, including videos?
Yes. Images, carousels, short videos and Reels, ad copy and headlines are all included. I use your photos and footage when you have them, and make new visuals and videos with AI tools when you don't.
Do you set up the Meta Pixel and Conversions API?
Yes. I set up or fix the Meta Pixel and add the Conversions API, which sends sales and sign-ups from your server to Meta. It recovers many of the conversions the Pixel misses, so Meta can optimize for the people who actually buy. It is the same setup I use for Reliablesoft Academy's own course sales.
How soon will I see results?
Ads bring traffic from the first day. Each new campaign goes through Meta's learning phase, which usually takes one to two weeks. It typically takes 4 to 8 weeks of testing ads and audiences to bring cost per sale down to a stable level.
Is there a contract, and who owns the ad account?
There is no contract. You pay month to month and can cancel at any time. The ad account, Pixel, audiences, data and ads are yours, even if you stop working with me.
Is boosting a post the same as running Facebook ads?
No. Boosting turns a post into a simple ad with few options. Ads Manager campaigns can optimize for purchases and sign-ups, retarget website visitors and test many ads at once. Boosted posts are fine for more reach, but they rarely bring sales on their own.
Does Meta Advantage+ make an ads manager unnecessary?
No. Advantage+ automates targeting, placements and budgets, and I use it where it works. It still needs accurate tracking, a steady supply of good ads and someone who checks whether the sales are real and profitable. Automation spends your budget. It doesn't decide what to sell or what to say.
What's the difference between Facebook ads and Meta ads?
They are the same thing. Meta is the company that owns Facebook, Instagram, Messenger and Threads, and one Meta ad account runs ads on all of them.
Should I hire a freelancer or an agency for Meta ads?
Freelancers are usually cheaper and more personal, and agencies have more processes and experience. With me you get both: a senior consultant who runs your account personally, backed by a company that has worked in digital marketing since 2002.
My Facebook ads aren't working. Can you fix them?
Usually, yes. The most common causes are broken tracking, tired ads, too many small ad sets and landing pages that don't convert. Request a quote and I will look at your account first. If you also want to bring back people who visited and left, see my guide to Facebook retargeting.
What do I need to get started?
Partner access to your Meta Business portfolio and ad account (or I set them up for you), access to your website or your web developer, any photos or videos you already have, and a short call to go over your goals.
Get a Custom Quote for Your Meta Ads
Tell me about your business, your products and your goals. I will look at your current setup and tell you honestly whether Facebook and Instagram ads can work for you, and what it would cost.
- Since 2002in digital marketing
- Ads made for youimages, videos and copy
- No contractspay month to month
- From $500/monthquote after a free call
- You work with meno account manager
- Tracking you trustPixel + Conversions API
Tell me about your business
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