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The Beginners Guide to SEO A complete guide for beginners to SEO. Learn the basics of SEO and start exploring the fascinating World of Search Engine Optimization. SEO. A three-letter word that can potentially change your life and the fade of your business. Why? Through SEO you can take advantage of the millions of users […]
A well-defined site structure makes the job of search engine crawlers easier and this means better indexing and more chances in achieving higher rankings. With the introduction of artificial intelligence in the Google ranking algorithm, voice search and mobile first index, the structure of a website has gained more importance than ever. It’s no longer […]
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What does it take to run a profitable PPC campaign on Google AdWords? 15 lessons learned after managing more than $1 Million advertising on Google. The main goal of a PPC Campaign is to generate profit. If that goal is not achieved, then you should take the correct decision and stop your campaigns because you […]
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One of the metrics that indicates the quality of a webpage is the bounce rate. It’s a percentage shown in various Google Analytics reports and can be used by webmasters to analyze whether the content of a page satisfies the user intent. As a general rule of thumb, the lower the bounce rate of a […]
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When you start learning SEO one of the words you will hear a lot is “backlinks” or “incoming links”. Why? Because they still play an important role in SEO and rankings, especially when it comes to Google. Backlinks are not easy to get but those websites that have strong incoming links from other websites, enjoy […]
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Beginners to SEO may come across the word slug. Various articles refer to the post or page slug and the importance of optimizing it for better SEO, but what does this mean? In this post, you will learn what is a post slug and why it is very important for SEO. What is a slug? […]
