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Product page SEO is not just about SEO. As weird as this may sound, when optimizing your ecommerce product pages, you need to take into account other factors that affect the user experience. A product page that offers a great experience for the users will also generate more sales and conversions. Your overall goal is […]
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Category pages are very important for ecommerce websites. Having properly optimized category (or archive) pages can get you high rankings for keywords that can potentially generate sales and revenue. In this step-by-step guide, you will learn how to SEO your ecommerce category pages and increase your chances of getting organic traffic for terms related to […]
Good homepage SEO is vital for ecommerce websites. The homepage is one of the most important pages of an online shop and it has to be both user-friendly and search engine friendly. When potential customers visit your store’s homepage, they should be able to see at a glance: Who you are What you are selling […]
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What is the best way to promote your online shop and boost sales? How can you increase organic traffic to your ecommerce store without relying on PPC and paid advertising? The answer is through ecommerce SEO. In this post, you will learn what is ecommerce SEO, what is the difference with ‘normal’ SEO, why you […]
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There are cases where you may want to remove bad backlinks from Google. Either because you purchased links from some untrustworthy SEO company, participated in link exchange schemes or because you made the mistake of building low quality unnatural links to your website. Regardless of the reason, Google will punish you because link building is […]
The site structure of an ecommerce website is very important. It has to be easy to navigate, easy to crawl (by search engines) and it’s the starting point to offer a great experience for your users. A big ecommerce website may have a lot of pages and it’s necessary to have a solid structure so […]
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