PPC (pay-per-click) management is running your paid ads for you: choosing the networks, researching keywords and audiences, building campaigns, making the ads, managing bids and budgets, improving landing pages, tracking results and reporting on them. You pay the networks for the clicks, and you pay a PPC manager to make those clicks profitable.

My plans start at $500 a month, and you get a custom quote after a free consultation. Agencies usually charge 10% to 20% of ad spend or a flat fee from about $500 to $5,000 a month. Your ad budget is separate and paid directly to each network.

No. You pay a flat monthly fee. A percentage of spend rewards a manager for spending more, even when that extra spend isn't profitable. A flat fee means I gain nothing from a bigger budget unless it brings you more customers.

The one where your customers are and where a customer costs less than they are worth to you. For most local and service businesses that is Google Search. Online stores usually do well with Google Shopping and Meta, B2B companies with Google and LinkedIn, and apps with Apple Ads. The table above shows where I usually start.

Enough for each network to collect data and learn. For most small businesses that means at least $1,000 a month on one network to start. It's better to do one network properly than spread a small budget across five. In the free consultation I will estimate what your budget can bring in.

Yes. Search ad copy, image and carousel ads, Display and Performance Max assets, YouTube video ads and short vertical videos for Reels, Shorts and TikTok are included. I use your photos and footage when you have them, and stock or AI-generated visuals when you don't.

Yes. I improve your existing pages and build new landing pages for campaigns that need them, in WordPress or custom code. Landing page work is part of every plan. Larger builds, like a full new website, are quoted separately.

Each network gets its own tracking (Google tag and enhanced conversions, Meta Conversions API, LinkedIn Insight Tag, TikTok pixel and so on). Because every network takes credit for the same sale, I check the totals against Google Analytics 4 and your real orders or CRM leads, and report cost per customer from those numbers.

Those pages are for businesses that only want one platform managed. PPC management is for businesses that use, or want to test, more than one network, and want ads, videos, landing pages and budget planned across all of them. See Google Ads management and Meta ads management.

Ads bring traffic from the first day. Most campaigns need 4 to 8 weeks of data and changes before cost per lead or sale settles. New networks also go through a learning phase, which is why I add them one at a time.

No honest PPC manager can guarantee a number of leads or sales, because results depend on your market, your offer and your prices. What I can promise is the work: accurate tracking, weekly checks, new ads every month, and a straight answer if a network isn't paying back, so we stop spending on it.

There is no contract. You pay month to month and can cancel at any time. The ad accounts, tracking, audiences, ads and landing pages are yours, even if you stop working with me.

An in-house PPC manager costs a full salary and usually knows one or two networks well. Large agencies have more processes but often hand accounts to junior staff. Freelancers are personal but rarely make videos or build landing pages. With me you get a senior consultant who runs your account personally, with creative and web development under the same roof.

PPC brings traffic the day you switch it on and stops when you stop paying. SEO takes months but keeps bringing traffic without paying per click. Many businesses use PPC for leads now and SEO for the long term, and PPC data shows which keywords are worth ranking for. See our AI SEO services.

Usually, yes. The most common problems are broken tracking, budget spread across too many networks or campaigns, tired ads and landing pages that don't convert. Request a quote and I will look at your accounts first. For Google, see why Google Ads are not working.

Admin or partner access to your ad accounts (or I set them up for you), access to your website or your web developer, any photos, videos and brand files you have, and a short call to go over your goals.