Practicing ecommerce SEO is important, as it allows you to be seen and heard in your chosen industry. Whether you sell tangible products or services, it is imperative to have a strong online presence. A large part of that is showing up in Google searches. Over the years, it has become a defining aspect that […]
eCommerce
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How to Use a Blog to Increase Traffic and Sales of Your Ecommerce Store
Blogging is a valuable tool for all online businesses and that includes ecommerce stores. Through blogging you can increase traffic coming to your website either organically (search traffic) or from social media networks. It’s great for brand awareness, customer support and if done correctly, rankings and conversions. Why should all ecommerce websites have a dedicated […]
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How To Successfully SEO Ecommerce Product Pages
Product page SEO is not just about SEO. As weird as this may sound, when optimizing your ecommerce product pages, you need to take into account other factors that affect the user experience. A product page that offers a great experience for the users will also generate more sales and conversions. Your overall goal is […]
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How to SEO Ecommerce Category Pages (A Step By Step Guide)
Category pages are very important for ecommerce websites. Having properly optimized category (or archive) pages can get you high rankings for keywords that can potentially generate sales and revenue. In this step-by-step guide, you will learn how to SEO your ecommerce category pages and increase your chances of getting organic traffic for terms related to […]
How to SEO Optimize the Homepage of your Online Shop
Good homepage SEO is vital for ecommerce websites. The homepage is one of the most important pages of an online shop and it has to be both user-friendly and search engine friendly. When potential customers visit your store’s homepage, they should be able to see at a glance: Who you are What you are selling […]
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An Introduction to Ecommerce SEO For Beginners
What is the best way to promote your online shop and boost sales? How can you increase organic traffic to your ecommerce store without relying on PPC and paid advertising? The answer is through ecommerce SEO. In this post, you will learn what is ecommerce SEO, what is the difference with ‘normal’ SEO, why you […]
How to SEO an eCommerce Site Structure
The site structure of an ecommerce website is very important. It has to be easy to navigate, easy to crawl (by search engines) and it’s the starting point to offer a great experience for your users. A big ecommerce website may have a lot of pages and it’s necessary to have a solid structure so […]
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How To Do Keyword Research For An Ecommerce Website
How is keyword research for an ecommerce website different from a blog or other websites? What do you need to take into account when searching for keywords you can target in your product pages, product categories or ecommerce blog? When running an ecommerce website, your primary goal is to make more sales and this is […]
