10 Best eCommerce Courses & Certifications (Free & Paid)

One of the most effective ways to boost your eCommerce career is to take an online course.

eCommerce training courses build a foundation of skills to grow an online business and reach your marketing and sales goals.

You might think eCommerce is only meant for local retailers or businesses transitioning online. This isn’t the case. They’re helpful for anyone who wants to sell products or services online—entrepreneurs, content creators, digital marketing specialists.

We’ve reviewed several training courses to find the best eCommerce courses and certifications to help you build various skills needed to succeed as a modern eCommerce Marketer. The list includes free and premium courses for all levels.

Top 10 eCommerce Courses

1. eCommerce SEO Course (Reliablesoft)
2. Build, Launch, and Manage E-commerce Stores (Google)
3. eCommerce Marketing Course (Hubspot)
4. eCommerce 2023 Course (Udemy)
5. How to Get a Business Online (Google)
6. eCommerce Essentials (SkillShare)
7. eCommerce Email Marketing (Shopify)
8. eCommerce Masters (Foundr)
9. Foundations of E-commerce (Google)
10. eCommerce Marketing Certification (CXL)

1. eCommerce SEO Course (Reliablesoft)

The eCommerce SEO Course by Reliablesoft Academy will teach you how to SEO your online store. Search engine optimization is critical for the success of online shops, and this course will take you through all the steps to make your shop SEO friendly.

The course has 9 lessons that cover all aspects of eCommerce SEO, including:

• Introduction to eCommerce SEO for Beginners
• Keywords Research for eCommerce Websites
• How to SEO your Shop’s Site Structure
• How to SEO your shop’s homepage
• How to optimize your category pages
• How to SEO your product pages
• How to use blogging to get targeted traffic to your eCommerce website
• How to build links and increase the rankings of your product pages on Google

Why enroll in this course?

Regardless of your eCommerce platform, to build a successful eCommerce business, you need to learn how to get free traffic from search engines. If you rely on advertising alone, the costs will be high and your profitability low.

By implementing the techniques explained in this course, you’ll be able to get more organic traffic to your store without paying for ads.

The language used in the course is simple and easy to understand by non-technical users, and the advice applies to all types of eCommerce platforms, including WooCommerce, Shopify, and Big Commerce.

By enrolling in this course, you’ll also gain access to the Digital Marketing Full Course, which includes 12 more courses that cover all major digital marketing channels, including Facebook Ads and Google Ads.

The course is perfect for beginners in eCommerce marketing and those who already have an eCommerce store and are not satisfied with the results.

With your registration, you get free lifetime updates and a 60-day money-back guarantee.

How do you get certified?

This course offers two certifications: an SEO Certification and a Digital Marketing Certification. To get certified, you must complete all lessons and pass two exams (one for each certification).

2. Build, Launch, and Manage E-commerce Stores (Google)

The Make the Sale: Build, Launch, and Manage E-commerce Stores course was recently published by Google as part of the Google Digital Marketing & E-commerce Professional Certificate.

The course includes four lessons covering the following topics:

• Introduction to make the sale: build, launch, and manage e-commerce stores
• Learn about online stores
• Ads and campaigns in e-commerce
• Engage customers with an online store

Why enroll in this course?

This course is for beginners in eCommerce marketing. It will teach you the essentials of eCommerce and give you guidelines and best practices on how to set up, run, and manage an online store.

Besides the theory, you’ll also learn how to create a Shopify store and product listings. In terms of making sales, you’ll learn how to do market research and use paid ads to reach your target audience and sell more products.

It’s a good and well-structured eCommerce training program that is worth exploring. The cost to take this course is $49/month, and to get the Google eCommerce certificate is $234. You can read more details in our comprehensive review.

How do you get certified?

To successfully complete the Google eCommerce course, you need to allocate around 22 hours. This includes 5 hours of practical exercises. Upon completing the course and passing all graded exams (multiple-choice quizzes), you can get a certificate of completion.

When you register for the Google certificate and complete all seven courses, you can get the Google Digital Marketing & eCommerce professional certificate.

3. eCommerce Marketing Course (Hubspot)

This free eCommerce Marketing course is taught by Groove Commerce, a full-service eCommerce agency. This course is best for beginners who practice the inbound methodology.

This eCommerce online course will teach you:

• Ecommerce marketing and how it works
• How to build an eCommerce inbound strategy
• How to use Shopify with eCommerce
• How to integrate Shopify with Hubspot

Why enroll in this course?

Hubspot’s online course is perfect for beginners who want to apply their eCommerce strategy to the inbound methodology. This course offers real-life examples to apply to your online business. Even better, you’ll learn all of this in under 40 minutes.

In addition, Hubspot is internationally known for its online courses. Their certification will improve your credibility as an Ecommerce specialist.

How do you get certified?

You’ll receive an eCommerce certification after watching all 5 lessons. No test is required.

4. eCommerce 2023 Course (Udemy)

The Amazon SEO, Amazon Sales & Ads course is taught by Alex Genadinik, an Amazon best-selling author. His course focuses on building an eCommerce business with Amazon.

This eCommerce online course will teach you:

• How to grow your eCommerce business with Amazon
• How to search for keywords and rank on Amazon
• How to create Amazon ads
• How to use social media marketing to boost sales

Why enroll in this course?

If you want to learn more about selling products on Amazon, this course is for you. Alex’s course benefits aspiring authors and those who want to join Amazon’s FBA program.

Keep in mind that you’ll need a solid overview of the eCommerce industry before taking this class.

While this eCommerce training is $69.99, Udemy offers discounts as high as 80% off. Keep an eye on their discount periods to get the best price. Plus, you’ll have lifetime access to this course.

How do you get certified?

There’s no test required to receive an eCommerce certification. All you have to do is complete all 13 sections of the course.

5. How to Get a Business Online (Google)

In the How to Get a Business Online course, Google goes over the basics of starting your eCommerce career. You’ll learn about the next steps to build your online store.

This eCommerce online course will teach you:

• How to build an online marketing strategy
• How to build your online presence
• How to build an online shop
• How to protect your store

Why enroll in this course?

This course is great for beginners learning the basics of an eCommerce business. If you’re a small business that aspires to transition online, this training will answer all your questions.

Along with eCommerce, you’ll learn a basic overview of SEO, Google Analytics, and online advertising. The course duration is 3 hours.

How do you get certified?

You’ll receive an eCommerce certification after completing the 7 modules and quizzes.

6. eCommerce Essentials (SkillShare)

In the E-Commerce Essentials: How to Start a Successful Online Business course, Tracey Wallace, editor-in-chief of BigCommerce, walks entrepreneurs and part-time eCommerce workers through the basics of eCommerce marketing.

This online eCommerce course will teach you:

• How to choose a product to sell
• How to identify your competition
• What platform to sell your product on
• How to start a content marketing strategy

Why enroll in this course?

This course is created for anyone interested in selling online products. You’ll learn the first steps of selling a product in 1 hour. Plus, this class comes with a workbook to guide you along each step. You can also join the community and share your work with members.

How do you get certified?

Even though an Ecommerce certification isn’t offered, you’ll still learn important tools to set up your online business.

7. eCommerce Email Marketing (Shopify)

Drew Sanocki, the owner of Nerd Marketing, shows you how to build an email marketing strategy with Shopify in the Ecommerce Email Marketing 101 course. It’s a video course with 28 lessons, a total duration of 2 hours and 7 minutes.

This eCommerce online course will teach you:

• How to start an eCommerce email strategy
• How to write email copy
• How to optimize and evaluate your strategy
• An introduction to advanced email marketing

Why enroll in this course?

Email marketing is necessary for your eCommerce career. It’s the easiest way to handle customer service, an abandoned cart, shipping, etc.

If you’re new to email marketing, I highly recommend this course. It’ll help you make cost-effective decisions for your email strategy. Plus, you’ll learn how to automate emails and use your time for other business matters.

This course is designed for Shopify, but you can apply these key learnings to other eCommerce platforms.

How do you get certified?

This course doesn’t offer an eCommerce certification, but it’s a great start to creating an email marketing plan.

8. eCommerce Masters (Foundr)

The eCommerce Masters course by Foundr will teach you how to scale your eCommerce business to 7-Figures. Five instructors teach the course, each covering an important aspect of eCommerce marketing.

In particular, this course covers the following topics in five modules:

• Facebook Ads
• Product Manufacturing and Selling
• Scaling With Advanced Operations
• Influencer Marketing
• Email Marketing

The total time to complete the course is 9 hours.

Why enroll in this course?

This course is not for beginners. It’s an advanced course, and to make the most of it, you need an eCommerce store that generates sales. The course aims to teach you how to increase your sales to 7 figures.

All the instructors are experienced marketers with a success story to share, and you have a chance to learn what they did and replicate their steps.

How do you get certified?

To get certified, you must complete all 62 video lessons (total time is 9 hours).

9. Foundations of E-commerce (Google)

The Foundations of Digital Marketing and E-commerce course is another course part of the Google Digital Marketing & E-commerce Professional Certificate.

This course includes 4 modules, which take around 18 hours to complete. The lessons are delivered by Google professionals and cover the following topics:

• Introduction to foundations of digital marketing and e-commerce
• The customer journey and the marketing funnel
• Digital marketing and e-commerce strategy
• Measure performance success

Why enroll in this course?

This is an introductory course to eCommerce. It explains basic marketing concepts like marketing funnels and gives an overview of how businesses can create a solid eCommerce strategy.

The lessons are easy to follow, with examples and case studies you can review to understand the different techniques better.

You can register for the course for free and access the material for 7 days. This gives you enough time to complete the course. If you need more time, the monthly subscription fee is $49.

How do you get certified?

You’ll get a certificate of completion when you complete all lessons, quizzes, and marked assignments.

10. eCommerce Marketing Certification (CXL)

The eCommerce Marketing Certification by CXL is a premium training program with 22 courses. Nine instructors teach the courses, totaling 3 months (working 15 hours per week).

It includes five paths, each path containing several courses. In particular, they are grouped into the following sections:

• Paid Acquisition (6 courses)
• Organic Acquisition (3 courses)
• Customer Retention (4 courses)
• Strategy (5 courses)
• Measurement (4 courses)

Why enroll in this course?

It’s a comprehensive course bundle covering all eCommerce marketing concepts. The instructors are industry experts, and the lessons are based on actionable techniques and practices.

The program comes with a monthly subscription costing $299, but you get access to all CXL courses.

How do you get certified?

You must complete all the courses and pass the final exam to earn your ecommerce marketing certificate.

Compare eCommerce Courses and Certifications

The table below compares the cost of the most popular eCommerce courses and certifications.

Is an eCommerce Certification Worth It?

eCommerce certifications are worth it. They are a great way to build new skills fast and a smart way to boost your credibility.

If you’re an aspiring eCommerce marketer or digital marketing specialist, you can use the certification to prove your knowledge to clients or future employers about your commitment to learning and development.

Methodology

We’ve reviewed several courses and certificate programs to find the best eCommerce training programs. We aimed to find actionable courses delivered by experts to teach you how to start and grow an online business.

We’ve listed beginner and advanced courses to match your expertise and with different price options to make learning affordable for everyone. Plus, each eCommerce training is backed up with great reviews and ratings.

The review was performed by an industry marketer with decades of experience in the field.

How to Choose the Best eCommerce Course For Your Needs?

After reading through each course, you might be hesitant about which eCommerce training is right for you.

Here are a few things to consider when choosing a course:

Your level of expertise – Think about where you are in your eCommerce career. If you’re starting out, take a few beginner’s courses and practice these skills on your own time.

If you own an eCommerce business, take the intermediate/advanced courses.

Although most intermediate/advanced classes cost money, they’ll push you to take the next step in your business.

Your eCommerce goals – In other words, where do you want your eCommerce business to go? Do you want to take this full-time or keep it a side gig?

Use your goals to choose what eCommerce training will reach them.

Money-back guarantee – If you choose a paid course, consider their money-back guarantee options. Vendors confident about their course offerings provide a full money-back guarantee valid for many days (or months).

In the end, the most successful businesses put these skills to work. With that said, don’t take eCommerce training passively. These courses are tools, and tools are meant to be used.

Apply the skills you learn to your business. As you practice these skills, you’ll learn what works best for you and your eCommerce career.

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