One of the most effective ways to grow your business is to master ecommerce marketing through an online course.
eCommerce training courses can help you build skills for increasing the visibility of your online business and boosting sales.
You might think eCommerce is only meant for local retailers or businesses transitioning online. This isn’t the case. They’re helpful for anyone who wants to sell products or services online—entrepreneurs, content creators, digital marketing specialists.
In this post, you’ll find the most popular ecommerce certificates worth pursuing and a list of high-quality ecommerce courses (free and paid) to learn ecommerce.
Ecommerce Certifications Worth Considering
- Digital Marketing & Ecommerce Certificate By Google
- eCommerce Marketing Certification By CXL
- eCommerce Masters By Foundr
- eCommerce Marketing Mastery By Digital Marketer
1. Digital Marketing & Ecommerce Certificate By Google
- Best For: Getting the Official Google Ecommerce Certificate.
- Cost: $294
- Duration: 6 months (10 hours per week)
- Level: Beginner
- Certificate: Yes
The Digital Marketing & Ecommerce Certificate by Google is the most popular ecommerce certificate. Over 700,000 students are enrolled, and it has a 4.8/5 star rating in student reviews.
The certificate includes seven courses related to digital marketing and ecommerce, and it’s suitable for beginners with no prior experience.
By the end of the course, you’ll know the fundamentals of ecommerce, have several projects in your portfolio, and be ready to apply for entry-level jobs.
Of the seven courses, the one focusing on ecommerce is Make the Sale: Build, Launch, and Manage E-commerce Stores.
The course includes four lessons covering the following topics:
- Introduction to make the sale: build, launch, and manage e-commerce stores
- Learn about online stores
- Ads and campaigns in e-commerce
- Engage customers with an online store
Why enroll in this course?
This course is for beginners in eCommerce marketing. It will teach you the essentials of eCommerce and give you guidelines and best practices for setting up, running, and managing an online store.
Besides the theory, you’ll also learn how to create a Shopify store and product listings. In terms of making sales, you’ll learn how to do market research and use paid ads to reach your target audience and sell more products.
It’s a good, well-structured eCommerce training program that is worth exploring. The cost to take this course is $49/month, and the cost to get the Google eCommerce certificate is $294.
How do you get certified?
To get certified, you must complete all seven courses and pass all graded exams (multiple-choice quizzes).
This will take around 22 hours (including 5 hours of practical exercises).
Read our comprehensive review for more details on what each course covers and what the exams look like.
2. eCommerce Marketing Certification By CXL
- Best For: Learning advanced ecommerce strategies.
- Cost: $289 /mo
- Duration: 3 months
- Level: Intermediate / Advanced
- Certificate: Yes
The eCommerce Marketing Certification by CXL is a premium training program with 22 courses. Nine instructors teach the courses, which take 3 months to complete (working 15 hours per week).
It includes five paths, each path containing several courses. In particular, they are grouped into the following sections:
- Paid Acquisition (6 courses)
- Organic Acquisition (3 courses)
- Customer Retention (4 courses)
- Strategy (5 courses)
- Measurement (4 courses)
Why enroll in this course?
It’s a comprehensive course bundle covering all eCommerce marketing concepts. The instructors are industry experts, and the lessons are based on actionable techniques and practices.
The program has a monthly subscription costing $289, but you get access to all CXL courses.
How do you get certified?
You must complete all the courses and pass the final exam to earn your ecommerce marketing certificate.
3. eCommerce Masters By Foundr
- Best For: Scaling Ecommerce businesses.
- Cost: $2997
- Duration: 9 hours
- Level: Advanced
- Certificate: Yes
The eCommerce Masters course by Foundr will teach you how to scale your eCommerce business to 7-Figures. Five instructors teach the course, each covering an important aspect of eCommerce marketing.
In particular, this course covers the following topics in five modules:
- Facebook Ads
- Product Manufacturing and Selling
- Scaling With Advanced Operations
- Influencer Marketing
- Email Marketing
The total time to complete the course is 9 hours.
Why enroll in this course?
This course is not for beginners. It’s an advanced course, and to make the most of it, you need an eCommerce store that generates sales. The course aims to teach you how to increase your sales to 7 figures.
All the instructors are experienced marketers with a success story to share, and you have a chance to learn what they did and replicate their steps.
How do you get certified?
To get certified, you must finish all 62 video lessons (total time is 9 hours).
4. eCommerce Marketing Mastery By Digital Marketer
- Best For: Growing a profitable store.
- Cost: $495
- Duration: Self-paced
- Level: Intermediate
- Certificate: Yes
The E-Commerce Marketing Mastery by Digital Marketer is one of the most comprehensive ecommerce certifications you can pursue. It includes 6 lessons and is mainly suited for intermediate users.
It teaches a systematic approach to growing e-commerce stores using the “Tree of Life” framework. This framework focuses on mastering fundamental principles before expanding into more complex marketing strategies.
The lessons cover product positioning, store optimization, email marketing, and paid advertising.
Why enroll in this course?
It’s ideal for marketers or store owners looking to grow beyond initial success or break through plateaus. The content is more relevant to people with experience in ecommerce marketing. Templates, worksheets, and real-world case studies make this course hands-on and actionable.
How do you get certified?
You must finish all lessons and pass a final exam to get your certificate.
Online Courses To Learn Ecommerce
- eCommerce SEO Course By Reliablesoft
- eCommerce Essentials By SkillShare
- eCommerce Marketing Course By Hubspot (Free)
- Get a Business Online By Google SkillShop (Free)
- Email Marketing Strategies for Ecommerce By Shopify (Free)
- Foundations of E-commerce By Google (Free)
5. eCommerce SEO Course By Reliablesoft
- Best For: Mastering Ecommerce SEO.
- Cost: $149
- Duration: 1 week
- Level: Beginner
- Certificate: Yes (Digital Marketing Certificate)
The eCommerce SEO Course by Reliablesoft Academy will teach you how to optimize your online store. Search engine optimization is critical for the success of online shops, and this course will take you through all the steps to make your shop SEO-friendly.
The course has 9 lessons that cover all aspects of eCommerce SEO, including:
- Introduction to eCommerce SEO for Beginners
- Keywords Research for eCommerce Websites
- How to SEO your Shop’s Site Structure
- How to SEO your shop’s homepage
- How to optimize your category pages
- How to SEO your product pages
- How to use blogging to get targeted traffic to your eCommerce website
- How to build links and increase the rankings of your product pages on Google
Why enroll in this course?
Regardless of your eCommerce platform, you need to learn how to get free traffic from search engines to build a successful eCommerce business. If you rely on advertising alone, the costs will be high and your profitability low.
Implementing the techniques explained in this course will increase organic traffic to your store without paying for ads.
The course language is simple and easy to understand by non-technical users, and the advice applies to all types of eCommerce platforms, including WooCommerce, Shopify, and Big Commerce.
By enrolling in this course, you’ll also gain access to the Digital Marketing Full Course, which includes 14 courses that cover all major digital marketing channels, including Facebook Ads and Google Ads.
These courses will help you design and implement a complete eCommerce strategy to increase your traffic and sales and take your business to the next level.
The course is perfect for beginners in eCommerce marketing and those who already have an eCommerce store and are not satisfied with the results.
With your registration, you get free lifetime updates and a 60-day money-back guarantee.
How do you get certified?
This course offers two certifications: an SEO Certification and a Digital Marketing Certification. To get certified, you must complete all lessons and pass two exams (one for each certification).
6. eCommerce Essentials By SkillShare
- Best For: Beginners in ecommerce marketing.
- Cost: $19/mo
- Duration: 1 hour
- Level: Beginner
- Certificate: No
The E-Commerce Essentials: How to Start a Successful Online Business is a course by Tracey Wallace, editor-in-chief of BigCommerce. It takes entrepreneurs and part-time eCommerce specialists through the basics of eCommerce marketing.
This online eCommerce course will teach you:
- How to choose a product to sell
- How to identify your competition
- What platform to sell your product on
- How to start a content marketing strategy
Why enroll in this course?
This course is created for anyone interested in selling products online. You’ll learn the first steps of selling a product in 1 hour. Plus, this class comes with a workbook to guide you along each step. You can also join the community and share your work with other members.
How do you get certified?
Even though an Ecommerce certification isn’t offered, you’ll still learn important tools to set up your online business.
7. eCommerce Marketing Course By Hubspot (Free)
- Best For: Small business owners.
- Cost: Free
- Duration: 52 min
- Level: Beginner
- Certificate: No
HubSpot’s Ecommerce Marketing course teaches strategies to attract, engage, and convert e-commerce customers. It covers key topics like SEO, email marketing, and social media for e-commerce. With 52 minutes of video across five lessons, this course is short but focused on practical, actionable tactics.
It includes the following lessons:
- Ecommerce marketing and how it works
- How to build an eCommerce inbound strategy
- How to use Shopify with eCommerce
- How to integrate Shopify with Hubspot
Why enroll in this course?
It is perfect for beginners or those seeking a quick refresher on e-commerce marketing fundamentals. This course offers real-life examples that you can apply to your online business. Even better, you’ll learn all of this in under 50 minutes.
How do you get certified?
There is no certification for this course.
8. Get a Business Online By Google Skillshop (Free)
- Best For: Business owners looking to establish an online presence.
- Cost: Free
- Duration: 3 hours
- Level: Beginner
- Certificate: No
Google’s Get a Business Online course covers the basics of getting your commerce business online. It’s a short three-hour course, and registration is free.
In particular, this course will teach you:
- How to build an online marketing strategy
- How to build your online presence
- How to build an online shop
- How to protect your store
Why enroll in this course?
This course is great for beginners learning the basics of an eCommerce business. If you’re a small business owner who aspires to transition online, this training will answer all your questions.
Along with eCommerce, you’ll learn a basic overview of SEO, Google Analytics, and online advertising.
How do you get certified?
There is no certification for this course.
9. Email Marketing Strategies For Ecommerce By Shopify (Free)
- Best For: Using email marketing to increase sales.
- Cost: Free
- Duration: 2 hours
- Level: Intermediate
- Certificate: No
The Ecommerce Email Marketing 101 course by Shopify shows you how to build an email marketing strategy to increase sales of your ecommerce store.
It’s a video course with 28 lessons, a total duration of 2 hours and 7 minutes.
It will teach you:
- How to start an eCommerce email strategy
- How to write email copy
- How to optimize and evaluate your strategy
- An introduction to advanced email marketing
Why enroll in this course?
To become a successful ecommerce marketer, you must build email marketing skills. Through email, you can nurture users until they become customers.
If you’re new to email marketing, I highly recommend this course. It’ll help you make cost-effective decisions for your email strategy. Plus, you’ll learn how to automate emails and use your time to grow your ecommerce business.
This course is designed for Shopify, but you can apply these key learnings to other eCommerce platforms.
How do you get certified?
There is no certification for this course.
10. Foundations of Ecommerce By Google (Free)
- Best For: Learning the fundamentals of ecommerce.
- Cost: Free
- Duration: 18 hours
- Level: Beginner
- Certificate: No
The Foundations of Digital Marketing and E-commerce is another course part of the Google Digital Marketing & E-commerce Professional Certificate.
This course includes 4 modules, which take around 18 hours to complete. The lessons are delivered by Google professionals and cover the following topics:
- Introduction to foundations of digital marketing and e-commerce
- The customer journey and the marketing funnel
- Digital marketing and e-commerce strategy
- Measure performance success
Why enroll in this course?
This is an introductory course to eCommerce. It explains basic marketing concepts like marketing funnels and gives an overview of how businesses can create a solid eCommerce strategy.
The lessons are easy to follow, with examples and case studies to help you understand the different techniques better.
You can register for the course for free and access the material for 7 days, which gives you enough time to complete it. If you need more time, the monthly subscription fee is $49.
How do you get certified?
Completing this course is the first step in getting the Digital Marketing & Ecommerce certification. As explained here, you must complete all courses and exams to get certified.
Compare eCommerce Courses and Certifications
The table below compares the cost and duration of the most popular eCommerce courses and certifications.
| Course | Cost | Duration |
|---|---|---|
| Digital Marketing & Ecommerce Certificate By Google | $294 | 6 months |
| eCommerce Marketing Certification By CXL | $289/mo | 3 months |
| eCommerce Masters By Foundr | $2997 | 9 hours |
| eCommerce Marketing Mastery By Digital Marketer | $495 | Self-paced |
| eCommerce SEO Course By Reliablesoft | $149 | 1 week |
| eCommerce Essentials By SkillShare | $19/mo | 1 hour |
| eCommerce Marketing Course By Hubspot | Free | 52 minutes |
| Get a Business Online By Google SkillShop | Free | 3 hours |
| Email Marketing Strategies for Ecommerce By Shopify | Free | 2 hours |
| Foundations of Ecommerce By Google | Free | 18 hours |
Is an eCommerce Certification Worth It?
eCommerce certifications are worth it. They are a great way to build new skills fast and a smart way to boost your credibility.
If you’re an aspiring eCommerce specialist, you can use the certification to prove your knowledge to clients or future employers about your commitment to learning and development.
How to Choose An eCommerce Course For Your Needs?
After reading through each course, you might be hesitant about which eCommerce training is right for you.
Here are a few things to consider when choosing a course:
Your level of expertise – Think about where you are in your eCommerce career. If you’re starting now, take a few beginner’s courses and practice these skills on your own time.
If you own an eCommerce business, take the intermediate/advanced courses.
Although most intermediate/advanced classes are more expensive, they’ll push you to take the next step in your business.
Your eCommerce goals – In other words, where do you want your eCommerce business to go? Do you want to take this full-time or keep it a side gig?
Use your goals to choose what eCommerce training will reach them.
Money-back guarantee – If you choose a paid course, consider the money-back guarantee options. Academies confident about their course offerings provide a full money-back guarantee valid for many days (or months).
In the end, the most successful marketers put these skills to work. With that said, don’t take eCommerce training passively. These courses are tools, and tools are meant to be used to be effective.
Apply the skills you learn to your business. You’ll discover what works best for you and your eCommerce career as you practice these skills.
Our Course Review Process
We’ve reviewed several courses and certificates to find the most valuable eCommerce training programs. We aimed to find actionable courses delivered by experts to teach you how to start and grow an online business.
We’ve listed beginner and advanced courses to match your expertise and with different price options to make learning affordable for everyone. Plus, each eCommerce training is backed up with great reviews and ratings.
The review was performed by an ecommerce marketer with decades of experience in the field.
Related Courses and Certifications
To learn more about ecommerce, use the following guides:
