9 Best Facebook Ads Courses To Take In 2026

The best Facebook Ads courses for 2026 include training from Reliablesoft, Coursera, and Meta. Whether you are a beginner looking to master the Ads Manager or an agency owner scaling client campaigns, these certifications offer proven strategies. Options range from free tutorials by HubSpot to comprehensive professional certificates that validate your skills.

Running successful Meta Ads can be challenging, especially if you are new to the platform. With so many different elements to set up, failing to structure your campaigns effectively often means seeing zero return on your investment. That is why many marketers turn to online courses to learn proven techniques and best practices.

I have carefully reviewed the most popular Facebook Ads courses to help you find the right one for your needs. In this guide, I break down the top training options based on course content, learning format, cost, and certification details, helping you choose the best path for your career goals.

Best Facebook Ads Courses Shortlist

Here are the best Facebook Ads courses out there from industry leaders like Reliablesoft, Coursera, CXL and Meta:

1. Facebook Ads Course For Beginners By Reliablesoft
2. Advertising With Meta By Coursera
3. Facebook Marketing Essentials By Open Academy
4. Meta Ads Course By CXL
5. Meta Social Media Marketing Professional Certificate
6. Facebook Ads and Facebook Marketing Mastery By Udemy
7. Facebook Ads And Marketing Course By HubSpot
8. Facebook Unlocked By Neil Patel
9. Facebook Advertising For Beginners By Alison

Overview Of The Best Facebook Ads Courses

Below are my detailed summaries of the best Facebook Ads courses that made it onto my shortlist.

1. Facebook Ads Course For Beginners By Reliablesoft

The Facebook Ads Course by Reliablesoft Digital Marketing Academy teaches you step-by-step how to run profitable campaigns on Facebook and Instagram. It covers the exact blueprint the agency uses to generate sales, making it practical for real-world application.

The course includes 12 lessons covering topics such as pixel installation, custom audiences, and campaign optimization. It is suitable for both beginners and those who have tried Facebook Ads but struggled to achieve profitable results.

2. Advertising With Meta By Coursera

Advertising with Meta is a great course for beginners who want to understand how Facebook advertising works. It guides you through the Meta Ads Manager to create and run campaigns, from setting objectives to evaluating results.

The course includes 5 modules that take around 17 hours to complete. You will learn to determine campaign objectives, select audiences, and evaluate results using real-world scenarios.

3. Facebook Marketing Essentials By Open Academy

The Facebook Marketing Essentials course by Open Academy focuses on building a strong foundation in Facebook marketing. Taught by Latasha James, it covers ad optimization, content strategy, and analytics.

This video course includes 5 modules that cover launching and optimizing your first Facebook Ads campaign. To get certified, you must pass exams at the end of each module with a 55% or higher mark.

4. Meta Ads Course By CXL

The Meta Ads Course by CXL helps marketers validate and scale their Meta Ads using advanced strategies. Taught by expert Jack Paxton, it is designed for those who want to improve performance rather than just learn the basics.

It includes 23 lessons covering advanced targeting, ad creatives, tracking methods, and campaign optimization. Registration gives you access to all CXL courses and certifications.

5. Meta Social Media Marketing Professional Certificate

The Meta Social Media Marketing Professional Certificate is a six-course program designed to equip beginners with practical skills. It includes hands-on experience in creating campaigns on Facebook and Instagram and leads to a respected credential from Meta.

The program is self-paced and includes a mix of videos, readings, hands-on projects, and graded quizzes. Upon completion, you receive a shareable certificate to add to your LinkedIn profile or resume.

6. Facebook Ads and Facebook Marketing Mastery By Udemy

The Facebook Ads and Facebook Marketing Mastery course is an affordable and in-depth option covering everything from Page setup to Business Manager. You will learn how to lower ad costs, build engagement, and track results effectively.

This course features 76 lectures comprising 12 hours of on-demand videos and downloadable resources. It provides lifetime access to the material, which is useful as Udemy often updates content to reflect current trends.

7. Facebook Ads And Marketing Course By HubSpot

The Facebook Ads Marketing Course from HubSpot is a free, beginner-friendly video course. It teaches you how to develop ad strategies, grow reach, and measure campaign success.

Broken into five lessons, it covers common mistakes, audience growth, and the Facebook algorithm. While it does not provide a certificate, the quizzes help assess your understanding of the basics.

8. Facebook Unlocked By Neil Patel

Facebook Unlocked is a free two-part video course presented by Neil Patel. It covers both organic and paid strategies and includes useful downloads like worksheets and checklists to help you implement what you learn.

The course is divided into lessons on setting up your business, content types, and paid media. It also offers resources such as a taskmaster worksheet and an ad budget guide.

9. Facebook Advertising For Beginners By Alison

Alison’s Facebook Advertising for Beginners course is designed for digital marketers without prior experience. You will learn the basics of Facebook Ads, including how to set up a Business Page and get your campaigns running.

The material covers nine modules, from custom conversions to landing page compliance. You must pass a final assessment to get certified, and the course is free to take with ads between lessons.

Who Should Follow a Facebook Ads Course?

When you complete a Facebook advertising training course, you can avoid the common reasons businesses fail with Facebook ads by learning the ins and outs of the platform and how to run effective advertising campaigns.

Those who can benefit significantly from a Meta marketing course include:

• Small business owners
• Social media managers
• Individuals looking for a career in digital marketing
• Employees at a digital marketing agency who want to upsell their skills
• Bloggers and Influencers

Beyond improving your skills, many training courses award a certification upon completion, which can be valuable when applying for jobs.

Is a Facebook Ads Certification Worth it?

If you want to advance your career in digital marketing, a Facebook Ads Certification can be extremely valuable.

When you get certified in Facebook marketing, you validate your competency in using the platform and your ability to apply best practices to real-life scenarios.

This can help you stand out when looking for a related position. Facebook certifications can also help marketing agencies win potential clients, as they can prove that their employees are experts at Meta Ads.

Facebook is constantly changing or adding new features, and by taking the time to become certified, you will ensure that you are up to date on the latest best practices.

Our Course Review Process

To help you find the best course, we’ve reviewed courses from the most popular online training providers. All courses were selected based on the quality of the lessons, learning outcomes, user reviews, and cost.

We also considered factors like instructor expertise, course format, and the availability of resources such as quizzes, exams, and downloadable material.

Related Courses and Certifications

The insights provided through these courses should give you the resources to become a Facebook ads expert. If you want to learn how to use all social media networks, check out our list of the best social media marketing courses.

To expand your skills beyond social media marketing and Facebook, you can consider taking a digital marketing course and obtaining a digital marketing certification.