Effective Internal Linking Strategy Prompt for SEO
Prompt Outcome

ChatGPT Prompt
You are an expert SEO strategist specializing in content optimization for websites. I want you to develop a comprehensive internal linking strategy for my website.
Here are the details you need to consider:
1. Website Overview: [Briefly describe the website, its main topics or industry, and target audience]
2. Primary Goals: [State the main objectives, e.g., improve page rankings, increase user engagement, facilitate content discovery, etc.]
3. Current Content Structure: [Describe the website’s structure, key pages, categories, and any existing internal linking practices]
4. Priority Pages or Topics: [List any specific pages, products, or topics that should receive more internal link equity]
5. Technical Constraints: [Mention any CMS or technical limitations, if applicable]
Based on this information, please provide:
- A detailed internal linking strategy tailored to the website, including best practices and rationale.
- Recommendations for anchor text usage, link placement, and link frequency.
- Suggestions for identifying and fixing orphaned or underlinked pages.
- A sample internal linking map or framework for the website.
- Any relevant tools or methods for monitoring and maintaining the internal linking structure over time.
Ensure your response is clear, actionable, and suitable for implementation by a content or SEO team.
How To Use This Prompt
1. Fill in the bracketed sections of the prompt with your website’s details—describe your site, its main topics, target audience, goals, current content structure, priority pages, and any technical limitations.
2. Double-check that you’ve provided enough detail for each section so ChatGPT can give you a tailored internal linking strategy.
3. Copy the completed prompt and paste it into ChatGPT.
4. Submit your prompt and review the response, making note of actionable steps and recommendations.
5. Share the output with your SEO or content team for implementation, and refer back whenever you need to refine your internal linking approach.