The Meta Social Media Marketing Professional Certificate is one of the most popular social media certifications on the market today. The lessons are prepared by Meta employees, and the certificate is ACE accredited.
In this review, you’ll learn everything you need to know about this Meta Certification. We’ve gone through the lessons and exams and we’ll show you exactly what to expect when you register for this certificate.
By the end of this review, you’ll have a clear view of how the learning environment works, details about the course contents and exam format, and much more information to help you decide if this is the right professional certificate for you.
Meta’s certificate is a great professional certificate to pursue. Upon completion of all courses, you can get two Meta certifications. In particular, the Meta Digital Marketing Associate and the Meta Social Media Marketing Professional Certificate.
This course also provides all students with access to the exclusive Meta Career Programs job board, where you’ll be able to find companies in search of your specific skills.
What is Meta Social Media Marketing Certificate?
The Meta Social Media Marketing Professional Certificate is a comprehensive course on social media marketing. Designed for complete beginners, you won’t need any prior experience or degree to get started. Within as little as 7 months, you can cultivate all of the skills you need to create and analyze social media campaigns on all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and TikTok.
Designed by Meta and delivered via Coursera, this meta certification is divided into a series of 6 courses. In each course, students hone their talents in different aspects of the social media marketing world, from social media management to advertising with the Meta Ads Manager (for Facebook and Instagram).
Upon completion of the course, students will have an accredited certification from Meta, evidence of their social media skills, and a capstone project to share with potential employers. You’ll also be able to leverage the Meta Job Board to find more than 200+ top employers in search of your skills.
Plus, students taking the Meta Social Media Marketing Professional Certificate can earn up to 2 college credits for participating universities and colleges.
Who Should Follow this Certificate?
Anyone interested in social media marketing can benefit from this course. Whether you’re a traditional or digital advertising expert looking to expand your skills, or a complete beginner, Meta makes it easy for anyone to get started.
The Meta Social Media Marketing Professional certificate is ideal for anyone with interest in the modern age of marketing. You’ll learn how to create a complete social media presence for a business, whether you’re working as part of an agency or in a freelance role. The course could also be ideal for small business owners who want to create and manage ads on Facebook and Instagram.
Notably, while there’s a strong focus on the Meta Ads landscape in this course, you won’t only learn about Meta-owned platforms. The course also covers basic insights into other top social media platforms like LinkedIn, TikTok, Pinterest, and Twitter. Following this course, you’ll be able to pursue career opportunities in social media marketing, Facebook advertising, Instagram advertising, and digital marketing in general.
What You’ll Learn?
This powerful social media marketing course from Meta covers everything beginners need to know to launch their career in social advertising. After an introduction to the major social media platforms and digital marketing tactics, you’ll discover how to create an online presence with engaging content, and interact with users through different channels.
The six-course program includes guidance from both Meta marketers and Aptly (a team of digital marketers and educators), intended to help users build a successful social following. Students will gain skills in creating and managing advertising campaigns and monitoring and optimizing those efforts over time.
Specifically, this course concentrates heavily on making the most of the Meta Ads Manager and Meta’s social media platforms, Facebook, and Instagram. However, you should learn transferable skills you can take with you to other platforms too. By the time you complete this certification, you’ll know how to:
- Create and analyze effective social media campaigns
- Edit and troubleshoot problematic ads
- Leverage the various features of the Meta Ads Manager
- Create “briefs” for paid ad campaigns
- Establish and manage your social media presence
Time Investment and Certification
The time needed to complete the Meta Social Media Marketing Certificate is seven months (studying 2 hours per week) and can be completed 100% online.
Over 70 hours of content are included in total, in the form of video and written resources.
You will need to complete all 6 courses, the capstone project, and all included quizzes and assignments at the end of each module.
How Much Does Meta Social Media Marketing Certificate Cost?
The total cost to get the Meta Social Media Marketing certificate is $273. The course is offered by Coursera through the Coursera Plus subscription which costs $39 per month. On average it takes 7 months for students to complete the course and get certified.
Coursera offers a 7-day free trial to review the course material before committing to a paid plan.
Meta Social Media Marketing Certificate Contents
- Introduction to Social Media Marketing
- Social Media Management
- Fundamentals of Social Media Advertising
- Advertising with Meta
- Measure and Optimize Social Media Marketing Campaigns
- Meta Social Media Marketing Capstone
Course 1: Introduction to Social Media Marketing
The first course in the Meta/Facebook social media marketing certificate is an introduction to the industry. The course lays the foundation for your knowledge of social media marketing, with an insight into the history of the landscape, and the different social channels.
Students learn how to choose social media channels suitable to their needs, pinpoint their target audience, and create “SMART” goals for success. The module is divided into 5 lessons, consisting of around 15 hours of content.
During weeks 1 and 2, you’ll discover the social media landscape, how businesses use social platforms, and what kind of channels are best suited to different businesses. There are a total of 5 quizzes included over the first 2 weeks to test your knowledge.
Week 3 will introduce you to goal planning, how to define key performance indicators (KPIs) for your campaigns, and how to measure performance. There are 2 practice exercises here, where you can experiment with setting marketing goals.
In week 4, students gain insight into how they can define their target audience, build their own user personas, and plan potential customer journeys. The target audience worksheet and customer journey examples in week 4 are excellent for showing learners how to find their ideal audience.
Week 5 concludes the first course with a section on choosing your social media platform and creating a comprehensive social media policy. There’s also an overview of how to connect your social strategy with your company blog.
The table below shows all the lessons in the Introduction to Social Media Marketing Course.
|Topic||Time To Complete|
|Week 1||The Social Media Landscape||4 hours|
|Week 2||Social Media Platforms Overview||3 hours|
|Week 3||Goals and Planning for Success||3 hours|
|Week 4||Understand Your Audience||4 hours|
|Week 5||Choose Your Social Media Channels||1 hour|
Course 2: Social Media Management
Course 2 in the social media certificate from Meta looks at the nuances of social media management. This course provides students with comprehensive content creation and management skills, from how to create social posts, to how you can showcase your brand on each channel.
You’ll learn how to create a content calendar, moderate posts, and analyze data for content optimization.
Split into a series of 4 classes, this course takes approximately 12 hours to complete and contains 9 different quizzes to test your knowledge.
In weeks 1 and 2, you’ll discover how to establish your presence on social media using the “EPIC” brand framework.
Students will also learn all about the anatomy of different kinds of social media posts, how to use images, text, and video, and what it takes to create compelling social content.
Week 3 concentrates on managing social media content, helping students identify what to post and when, and how to use storyboards and research viral content. Learners will discover tips on repurposing and auditing content, interacting with customers through comments, and moderating their social presence. There’s also a quiz on managing your content calendar.
Week 4 shows you how to evaluate and optimize your social marketing strategies. Students learn how to use real-world insights, as well as Facebook and Instagram analytics to enhance their content performance on social channels.
The table below shows all the lessons in the Meta Social Media Management Course.
|Topic||Time To Complete|
|Week 1||Establish Your Presence||4 hours|
|Week 2||Social Media Content||3 hours|
|Week 3||Social Media Content Management||4 hours|
|Week 4||Evaluate Your Efforts||2 hours|
Course 3: Fundamentals of Social Media Advertising
Meta’s third course in its social media marketing certification explores the fundamentals of advertising on social channels. The module is split into 5 weeks of learning, and approximately 9 hours of content.
You’ll focus specifically on Instagram and Facebook advertising strategies, and learn how to work with different design teams by building creative briefs.
The first and second weeks of this course introduce students to social media advertising, and the 5 components involved in a paid social ad. You’ll learn when to use organic and paid posts, how to choose between different ad formats, and how to create effective ads.
There are tips for writing effective copy, sourcing visual content and using creative briefs with designers. Plus, students get an overview of how to evaluate ad performance.
In week 3, Meta covers the basics of data-based advertising, common data strategies, and how you can collect data without breaking privacy rules.
There are step-by-step overviews of all government regulations, and how to set up company data policies. Week 4 covers advertising strategies specifically on Instagram and Facebook.
Students learn how to build ads on Facebook and Instagram, with case studies, and tips for using “Instagram Stories”.
Week 5 shows students how to build a creative brief for a social media ad. This is a hands-on learning experience where you’ll be evaluated on your ability to write a creative brief, and design an ad based on this information.
The table below shows all the lessons in the Fundamentals of Social Media Advertising Course.
|Topic||Time To Complete|
|Week 1||Introduction to Social Media Advertising||3 hours|
|Week 2||Creating Effective Ads on Social Media||2 hours|
|Week 3||Data, Privacy, and Policies on Social Media||1 hour|
|Week 4||Getting Started with Advertising on Facebook and Instagram||1 hour|
|Week 5||Create a Creative Brief for Your Social Media Ad||2 hours|
Course 4: Advertising with Meta
The Advertising with Meta Course takes students deeper into the world of Meta platforms and the Meta Ads Manager. Learners will discover how to create and structure campaigns in Ads Manager by selecting target audiences, budgets, placement settings, and objectives.
You’ll also discover how to analyze the ads created on Facebook and Instagram with Meta insights.
This course is broken down into 5 weeks, and around 10 hours of content. There are also 9 quizzes to complete. In weeks 1 and 2, you’ll learn how to take your first steps in Meta Ads Manager, structuring a campaign, choosing placements, and using the Facebook “Ad Auction” system.
Students also learn about setting campaign objectives and budgets and choosing specific “bid” strategies.
In week 3, Meta covers how to choose your audience, platforms, and marketing schedule. You’ll learn about the 3 types of audiences, such as custom, core, and lookalike audiences, and how to schedule your ad set.
In week 4, you’ll start creating your own ads, selecting images, videos, and copy to convert a specific audience.
Week 4 also covers how to edit and troubleshoot campaigns, analyze social media results, and experiment with different formats. In week 5, students take a hands-on approach to building a full campaign in Facebook Ads Manager.
The table below shows all the lessons in the Advertising with Meta Course.
|Topic||Time To Complete|
|Week 1||First Steps in Ads Manager||3 hours|
|Week 2||Determine Your Campaign Objective and Budget||2 hours|
|Week 3||Select Your Audience, Platforms and Schedule||2 hours|
|Week 4||Create Your Ads and Evaluate Your Campaign Results||2 hours|
|Week 5||Build Your Own Campaign in Ads Manager||1 hour|
Course 5: Measure and Optimize Social Media Marketing Campaigns
Course 5 of the Meta social media certification looks at measuring and optimizing social campaigns. Students learn how to evaluate and respond to the results they collect from their social ads.
You’ll learn about using lift studies and split/testing, and discover how ad effectiveness can be measured across different devices and platforms.
This course is split into four weeks, with 8 hours of learning in total. The first week includes a total of 14 videos and 4 quizzes, showing you everything you need to know to measure your marketing results against business goals.
Students will discover terms like “Customer Lifetime Value”, ROAS, ROI, and “Cost per result”, with real-life examples.
Week 2 looks at measuring advertising effectiveness. Students learn how to use lift studies to test the effectiveness of campaigns, as well as how to use brand surveys and holdout tests.
In week 3, you’ll learn to optimize your campaigns using A/B testing, and how attribution can assist with optimizing campaigns across multiple platforms.
The final week examines how to communicate marketing results to a wider audience, like business owners and stakeholders. You’ll get a template for a presentation, and discover how to communicate information effectively.
The table below shows all the lessons in the Measure and Optimize Social Media Marketing Campaigns meta Course.
|Topic||Time To Complete|
|Week 1||Evaluate Your Marketing Results Against Goals||4 hours|
|Week 2||Evaluate Your Marketing Results Against Goals||2 hours|
|Week 3||Optimize Your Ad Campaigns||2 hours|
|Week 4||Communicate Your Marketing Results||1 hour|
Course 6: Meta Social Media Marketing Capstone
The final course of the Meta social media marketing certificate is the “capstone” project. This is the hands-on experience for learners, where students discover how to create a presentation highlighting the social media campaign they’ve developed throughout the program.
The final course is split into 3 weeks, taking around 6 hours to complete. Week 1 provides an overview of the capstone project and shows users how to sign up for the Digital Marketing Associate Certification exam. Meta also provides tips on how to succeed in the exam.
The second week is when you’ll complete your capstone project. This is a culmination of all the work you’ve done so far throughout the program. You’ll need to showcase your skills in building a content schedule, brief, and marketing campaign.
In week 3, you’ll take the Meta Digital Marketing Associate Certification exam. There are practice exams available and exam prep resources to assist you. Meta also provides students with advice on how to prepare for job interviews as a social media marketer
After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.
|Topic||Time To Complete|
|Week 1||Program Capstone Course Overview||2 hours|
|Week 2||Program Capstone Project||2 hours|
|Week 3||Take the Meta Digital Marketing Associate Certification Exam||2 hours|
Meta Social Media Marketing Certificate Exams
To successfully complete the Meta Social Media Marketing Professional Certificate, you will need to complete all 6 courses, including their accompanying hands-on projects and quizzes. Most of the modules have quizzes included at the end of each week to test your skills.
You’ll also need to successfully complete the capstone project in the 6th course, where you’ll demonstrate all of your skills in producing an end-to-end social media marketing campaign. Additionally, you will have to take the Meta Digital Marketing Associate Certification exam. There are practice exams and tips available within the course to prepare you for this.
So, after successfully completing this course, you will receive the Meta Social Media Marketing Professional Certificate and the Meta Digital Marketing Associate Certificate.
Here are a few examples of what the exam questions look like:
How Hard is the Meta Social Media Marketing Certificate?
The Meta Social Media Marketing certificate is easy to follow and consume, with plenty of straightforward videos, practical examples, and accompanying resources to help you. Plus, you can complete each of the modules at your own pace, and practice your skills using the hands-on assignments and quizzes.
With various templates to guide you in designing things like content calendars and briefs, you can get a clear look at what a social media strategy really looks like. What’s more, Meta breaks each topic down into easily digestible segments, so you can dive as deep as you need to into each topic.
Is the Meta Social Media Marketing Certificate Worth it?
The Meta Social Media Marketing certificate is definitely worth it. After successfully completing the certificate, students can collect all of the skills they need to create powerful and engaging social campaigns on a host of channels.
You’ll learn all about the concepts associated with building content calendars, and creative briefs. Plus, you’ll discover how to optimize campaigns for better ROI.
Certified by Meta, and recommended by ACE, this course is well-respected among industry leaders, and provides you with up to 2 college credits. Plus, it comes with access to a dedicated job board for social media experts.
Overall, this course is definitely worth considering if you’re interested in social media marketing.
Other Meta Career Certifications
The Meta Social Media Marketing Professional Certification is a professional certification offered as part of the Meta Certifications program. The program includes various courses covering a range of topics related to IT, Computing, and Digital Marketing.
You can read our detailed reviews of the Meta certifications to decide which is the best certification for you,
- Meta Front-End Developer Professional Certificate Review
- Meta Back-End Developer Professional Certificate Review
- Meta Marketing Analytics Professional Certificate Review
- Meta Database Engineer Professional Certificate Review
You can also consider getting a Google Certification to build your skills further and secure an entry-level job.