Although I am not a big fan of tools (I prefer to do things manually and have more control), there are cases where tools are crucial and can help you save time and make better decisions. Especially when it comes to analyzing data, spying on your competitors or creating new SEO and PPC campaigns.
Over the years, I tested many SEO and Digital Marketing tools and while there are some great tools out there, they cost a lot and the ROI is not justified. This is not the case with the tools listed below.
These tools are the ones I use on a daily basis for my websites (and client websites) and they helped me become more efficient and more ‘wise’ when it comes to SEO, PPC and strategic planning.
Recommended SEO Tools
If you are serious about your online marketing efforts (professional or not), you need to use a tool to help you with keyword research, link building, competitor analysis, PPC campaigns, content marketing and rank tracking.
SEMRUSH is one of the most reliable tools in the market that offers a number of powerful features. It’s the best product (in my opinion) for Digital Marketers.
It’s not a free tool but it’s well worth the price. What I like most is that it’s updated on a regular basis with new features covering all aspects of digital marketing.
If you want to learn SEO in the fastest possible way then the best approach is to follow a course.
A good SEO Course will teach you everything you need to know about SEO without having to spend endless hours searching Google and reading article after article to figure out where to start and what to do next.
The Complete SEO Course
This is our own SEO course. It is named The Complete SEO Course for a reason. Our course includes everything you need to know about SEO. It starts from the SEO Basics and takes you through all aspects of SEO so that you get the full picture of what you need to do to optimize your website and increase your rankings.
You can take the course online or download the material in PDF format for easy reference.
The course is updated regularly and you get new versions for free. To prove our confidence, the course comes with a 60-day money back guarantee.
SEO Courses Bundle
For eCommerce owners we created a dedicated course, eCommerce SEO Course. This course includes specific guidelines for online shop owners.
The content included in this course is over and above the content in The Complete SEO Course and shows you how to do SEO if your main goal is to increase traffic to your product pages.
We have bundled the two courses together and added a discount to sweetened the deal.
If you have an online shop and looking for ways to increase your traffic, you have a lot to benefit from this course.
SEO Web Hosting
You need to use a reliable web hosting provider, period. Reliable does not always mean expensive. What you are looking for in a hosting provider is to have a good infrastructure so that your website runs as fast as possible and to have quality support when you need help.
I use two web hosting providers:
I started working with knownhost 5 years ago and is by far the best VPS hosting provider in the market. Besides offering VPS packages at affordable prices, the best thing about knownhost.com is their support.
When you have a problem or want to install a new feature or upgrade your server, all you have to do is email their support and they will handle it in minutes.
The difference between knownhost and other providers is that they don’t have a first and second level support but any support requests are handled directly by their system engineers.
This means faster response times and most importantly quality service.
Over the years I have moved all my client’s websites with knownhost and minimized hosting problems. If you are looking for a reliable VPS hosting provider, knownhost is the best solution.
Bluehost is the second-best hosting provider. I use bluehost for my shared hosting needs. They’ve been in business for many years and their processes are straightforward and simple.
If you want to test an idea you can create an account with bluehost and use it to host multiple domains and websites. Setting up WordPress is super easy and automated and their prices are as low as $10 per month.
SEO Optimized WordPress Themes
A lot of people ask me how to pick up a WordPress theme that is SEO friendly. The answer is not simple, it depends on a number of factors.
Studio Press Themes
For all my websites and development projects I use the Genesis framework and Studio Press themes. They are perhaps the most SEO optimized WordPress themes available.
The Genesis framework is a layer (also called parent theme) that is installed on WordPress and gives you the framework to either create your own custom-coded website or buy one of the ready-made themes available.
It has a clean code and optimized structure and this makes websites load faster and easier to crawl by search engines.
There is also detailed documentation on studiopress.com and on the web and this makes it very easy to find out how to customize your Genesis powered website.
Once your SEO starts to work and traffic starts to flow in, the next step is to create a community around your brand. One of the most effective ways to do this is through email marketing.
There are many tools that can help you with email marketing and mailchimp is one of the best and reliable solutions you can use.
It will help you execute your email marketing plan with ease. It is also tightly integrated with WordPress and Woocommerce.
Making sign-ups forms is super easy and managing your lists and email campaigns is done either through their website or easy to use mobile app.
Mailchimp prices are competitive and they take all measures so that your emails will not end up in the spam folder.
Many website owners don’t take security seriously until they their website is hacked. Security is not an optional step, in fact is more important than SEO or anything else.
Sucuri is a monthly service that will keep your website secure and provide you with instant help when your website is compromised.
It’s not free but once you have sucuri installed, you can rest assured that you won’t have to deal with security issues again.
If you are not using any protection service yet, don’t think twice. It’s the best investment you can make for your business.
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