A good content marketing course will help you build your content writing skills, copywriting skills, and any other skills necessary to become a content marketing specialist.
In this post, you’ll find the best content marketing training courses available online. The list includes training programs that offer a content marketing certification upon completion.
Top 10 Content Marketing Courses
- Content Marketing Full Course by Reliablesoft
- The Strategy of Content Marketing by Coursera
- Copywriting for Beginners by Skillshare
- Content Marketing Foundations by LinkedIn Learning
- Content Marketing Masterclass by Udemy
- Ninja Writing: The Four Levels of Writing Mastery by Udemy
- Content Marketing Certification Course by HubSpot
- Promote a Business With Content by Google
- Advanced Content Marketing by Semrush
- Content Marketing Training by ClickMinded
1. Content Marketing Full Course by Reliablesoft
The first content marketing course worth considering is the Content Marketing Full Course by Reliablesoft.
The course will teach you both basic and advanced content marketing techniques, including:
- Introduction to content marketing
- How to design a winning content marketing strategy
- How to find content ideas for your content marketing campaigns
- How to create content that can get you links and social shares
- How to create pillar pages and rank higher in Google search results
- How to SEO optimize your content
- How to promote your content so that it gets the attention it deserves
- Which content marketing tools to use
- A content marketing checklist to follow
Why enroll in this course?
The course suits beginners in content marketing and people who want to build the necessary skills to become professional content marketers.
It starts from the beginning and explains step-by-step how to constantly use content marketing to create high-quality content.
It’s a highly actionable course based on the proven blueprint we use to get more than 500K visits per month from Google.
The course is part of the Digital Marketing Full Course, and with your purchase, you get access to 13 courses that cover all areas of digital marketing, including:
- SEO
- Keyword research
- Facebook Ads
- Google Ads
- Digital Marketing
- Email Marketing
The course has 5-star ratings in course reviews and comes with a 60-day money-back guarantee.
Upon completing the course and passing an exam, you can get a certification to enrich your CV and showcase your content marketing skills.
- Vendor: Reliablesoft Academy
- Cost: $149
- Duration: 10 hours
- Certification: Digital Marketing Certification
2. The Strategy of Content Marketing by Coursera
The Strategy of Content Marketing Course is offered by UC Davis through Coursera. The instructor, Sonia Simone, was the Chief Content Office of Copyblogger, a famous blog on content marketing.
It’s not a course for beginners, but it’s more suited to people who know the basics of content marketing and want to learn how to create a content marketing strategy.
It’s the longest course on this list (in duration) and takes approximately 20 hours to complete.
The course covers the following topics:
- The Content Marketing Ecosystem
- The Strategic Context (The 7A Framework)
- Mapping the Journey: Crafting a Content Marketing Strategy
- The Strategic Types of Content
- Managing Your Content
Why enroll in this course?
If you work for a company and aim to learn how to use content marketing to build a professional brand and authority, this is the course to follow.
I wouldn’t recommend this course for freelancers or solo professionals, but this is one of the best courses for big companies who want to train their employees on content marketing strategies.
- Vendor: Coursera
- Cost: $49
- Duration: 20 hours
- Certification: No
3. Copywriting for Beginners by Skillshare
The full title of this course is “Copywriting for Beginners: How to Write Web Copy That Sells Without Being Cheesy”.
The author of this course, Jesse Forrest, is a veteran copywriter with more than 14 years of experience in the industry.
The course is just 1 hour long and covers the following topics:
- Copywriting 101
- How to Write Headlines
- Read Your Audiences Minds
- Speak Their Language
- Fill-in-the-blanks Templates
- Stand Out with Competitive Advantages
- Turn Boring Features into Irresistible Benefits
- 3 Ways to Overcome Writer’s Block
Why enroll in this course?
The main focus of this course is writing for the web; special attention is given to writing headlines that can get the reader’s attention. You can also download a worksheet to practice your headline-writing skills.
It’s a short course, so you don’t need to allocate a lot of time to this, and it gives you several actionable tips you can apply and improve your copywriting.
- Vendor: Skillshare
- Cost: $19/mo
- Duration: 1 hour
- Certification: No
4. Content Marketing Foundations by LinkedIn Learning
LinkedIn Learning (previously Lynda) offers the Content Marketing Foundations course mainly suited for beginners to content marketing.
It starts by explaining what content marketing is, how to set up a content marketing team, how to identify the content needs of your target audience, and how to create and implement a content marketing plan.
In particular, it covers the following topics:
- Defining Content Marketing
- Creating a Foundation for Content Marketing
- Creating Your Content Plan
- Creating Your Content
- Promoting Your Content
- Measuring Your Content
It’s a video course, and the duration is only 1 hour.
Why enroll in this course?
This course is approved by the American Marketing Association, so if you want to pass the exams and earn a Digital Marketing Certification from the AMA, this course will help you cover the content marketing aspect of the exam.
- Vendor: Linkedin Learning
- Cost: $29
- Duration: 1 hour
- Certification: Certificate of Completion
5. Content Marketing Masterclass by Udemy
One of the paid courses worth considering is the Content marketing masterclass: Create content that sells from Udemy.
It’s a popular course on content marketing with more than 22000 enrolled students and a 4.5/5 star rating.
It covers the following topics:
- Classic Marketing Fundamentals
- Content Marketing Essentials
- Web Design
- Generating Content Ideas
- Copywriting
- Types of Content
- Content Formats & Repurposing
- SEO Content
- Content Promotion
- Email Marketing
- External Marketing Channels
- Measuring Your Results
The course creator is Brad Merrill, a veteran content marketing specialist and highly-rated instructor.
Why enroll in this course?
What makes this a good content marketing course is that it is actionable.
It starts from the beginning and explains what content marketing is and why you need it, and then it goes deeper to explain how to implement content marketing in practice.
So, if you are new to content marketing and want to get the complete picture of how to write content that sells, this is the course to follow.
In addition, the course is updated frequently to consider new content marketing techniques and strategies, and it comes with a 30-day money-back guarantee in case you are not happy with the material.
- Vendor: Udemy
- Cost: $69.99
- Duration: 3.5 hours
- Certification: Content Marketing Certification
6. Ninja Writing: The Four Levels of Writing Mastery by Udemy
Ninja Writing is a course that can help you improve your content writing skills. If you want to become a content writer of any kind, then this is the course to follow.
Shani Raja, the author of this course, is an experienced editor who has worked with organizations like the Wall Street Journal, The Economist, Financial Times, and Bloomberg.
The course has more than 113,000 students and has a star rating of 4.6/5.
This course will teach you how to become a better writer step-by-step. It starts by explaining how to structure a document and then goes deeper to explain how to write a good introduction, create paragraphs, form your sentences, and use words to make your copy stand out from the rest.
Why enroll in this course?
Content writing is the heart of content marketing and if you don’t have good writing skills, you have no chance of succeeding in content marketing. So, the first step is learning the secrets of writing compelling copy.
I recommend this course to anyone responsible for writing and publishing content on the web.
This course will not teach you how to promote your content or how to write SEO-friendly blog posts but something more important than that, which is spellbinding writing.
- Vendor: Udemy
- Cost: $69.99
- Duration: 4.5 hours
- Certification: Certificate of Completion
7. Content Marketing Certification Course by HubSpot
The Content Marketing Certification Course: Grow Better With Content is offered by Hubspot Academy. For beginners in content marketing, this is a good course to follow. Hubspot is one of the leading companies in content marketing and inbound marketing.
Besides having a great blog that covers content marketing and content writing topics, they also offer a range of free courses.
This course has 12 lessons that will teach you everything you need about content writing, copywriting, and content marketing.
The course covers the following topics:
- The Power of Storytelling
- Building a Content Creation Framework
- Planning a Long-Term Content Strategy
- Generating Content Ideas
- Creating Quality Blog Content Your Audience Loves to Read and Share
- How HubSpot Uses Blogging to Rank #1 on Google
- Extending the Value of Your Content Through Repurposing
- Creating Topic Clusters and Pillar Pages
- How to Create a Successful Video Marketing Strategy
- Building a Guest Blogging Strategy Powered by SEO
- How to Effectively Promote Content
- Measuring and Analyzing Your Content
The course format is video, and the duration is 7.50 hours.
Why enroll in this course?
There are many reasons why you should take this course. First, it’s free to test it without any risk. Second, you can achieve a content marketing certification from a trusted company. Third, it covers several topics beyond traditional content marketing, like video marketing, the concepts of pillar pages and topic clusters, and content promotion.
Regardless of what you already know about content marketing, I strongly suggest watching lessons 6 and 8 about HubSpot’s content marketing strategy and how to rank for highly competitive keywords on organic search using topic clusters.
- Vendor: HubSpot Academy
- Cost: Free
- Duration: 7.50 hours
- Certification: Content Marketing Certification
8. Promote a Business With Content by Google
“Promote a business with content” is a free course Google offers through the Google Digital Garage (now part of Google Skillshop). Google Digital Garage is an online training platform offering many free courses covering all aspects of digital marketing and Google products.
The course does not have a certification but is part of Google’s Digital marketing certification course.
The course has 4 modules that cover the following topics:
- Get noticed with social media
- Deep dive into social media
- Make the most of the video
- Get started with content marketing
The module specific to content marketing talks about content marketing in general and explains how to write and promote content for online audiences.
Each lesson has video content and a section with questions to test your knowledge. In the end, you can also take a quiz and get recommendations on areas you need to improve.
What is nice about Google courses is that you also get the video transcript so you can read the content, and there is also a key learning section that gives you an overview of what you will learn in the video.
Why enroll in this course?
It’s always good to know how Google approaches content writing, content promotion, and online marketing in general.
Although these courses are not produced by Google engineers, they are aligned with Google practices.
You can sign-up for this course for free using your Google account, and the overall duration is 3 hours.
This is a course for beginners, so if you already know the fundamentals of content marketing, you can only watch the lessons and topics you have more interest in and not necessarily the whole course.
- Vendor: Google Digital Garage
- Cost: Free
- Duration: 3 hours
- Certification: No
9. Advanced Content Marketing by Semrush
The Advanced Content Marketing course by Semrush will teach you how to grow a blog with content marketing. The course is taught by Brian Dean, a respected SEO and content marketing professional.
The course includes 20 lessons and takes 3 hours to complete. You can take an exam and become content marketing certified upon completing the course.
Some of the topics covered in the program include:
- Content Campaigns
- Blog Campaigns
- Writing Long-Format Posts
- Writing New content
- Choosing Content Formats
- Blog Content Optimization
Why enroll in this course?
It’s an advanced course that will teach you advanced strategies, tactics, and techniques beyond typical blogging advice.
The lessons are easy to consume with videos, worksheets, and step-by-step instructions.
- Vendor: Semrush
- Cost: Free
- Duration: 3 hours
- Certification: Content Marketing Certification
10. Content Marketing Training by ClickMinded
ClickMinded is one of the leading companies in online digital marketing training. They offer courses covering all digital marketing disciplines, including content marketing.
The main selling point of this course is that you don’t need to publish a lot of content, but the right type of content that can get you traffic and generate more sales.
The instructor of the course is Sophie Tahran, who works as a content strategist. The course covers the following topics:
- Content Framework
- Content Fundamentals
- Content Segmentation
- Messaging
- Content Calendar
- Channel Selection
- Content Process & Goals
- Copywriting
- Calls to Action
- Optimization
- Favorite Tools & Services
- Campaign Walkthrough
Why enroll in this course?
Clickminded is a trusted training company and all courses are actionable and easy to follow. This is a beginner to intermediate entry-level course that can help students learn what content marketing is and how to execute profitable digital marketing campaigns.
- Vendor: ClickMinded
- Cost: $999
- Duration: 6 hours
- Certification: Content Marketing Certification
Compare the Best Content Marketing Training Courses
The table below compares the cost of the most popular content marketing certifications and courses.
Course | Cost | Certification |
---|---|---|
Content Marketing Full Course by Reliablesoft | $149 | Yes |
The Strategy of Content Marketing by Coursera | $49/mo | No |
Copywriting for Beginners by Skillshare | $19/mo | No |
Content Marketing Foundations by LinkedIn Learning | $29 | Yes |
Content Marketing Masterclass by Udemy | $69.99 | Yes |
Ninja Writing: The Four Levels of Writing Mastery by Udemy | $69.99 | Yes |
Content Marketing Certification Course by HubSpot | Free | Yes |
Promote a Business With Content by Google | Free | No |
Advanced Content Marketing by Semrush | Free | Yes |
Content Marketing Training by ClickMinded | $999 | Yes |
Are Content Marketing Courses Worth It?
Content marketing is a critical process for ALL digital marketing campaigns. It’s not an exaggeration to say that all other channels, like SEO, social media marketing, and email marketing, depend on content marketing.
Through content marketing, you’ll decide what to publish and when to publish content to satisfy your audience’s needs.
If you get to a point where you can publish good content that your users like to read, then everything else (rankings, traffic, visits, sales) becomes a more straightforward process.
The best way to learn and master content marketing is to follow a good course. A good course will teach you everything you need to know without spending time looking for information online.
Methodology
To help you find the best content marketing course, we’ve reviewed the most popular content marketing training providers. Courses were selected based on content quality, the reputation of the training provider, and certification.
Our list includes the best content marketing courses you can take now. Some of them are free, while for others, you have to make a small investment. An investment that will definitely pay itself as soon as you start implementing all the strategies and techniques you’ve learned in the courses.
Related Courses and Certifications
Content marketing is a critical digital marketing process, but not the only one. To build a complete set of digital marketing skills, you need to expand your knowledge, and the courses listed below are a great starting point.
- Best Digital Marketing Courses – The 10 best online courses on digital marketing (free & paid).
- Best Digital Marketing Certifications – learn digital marketing and get an accredited certification.
- Best Copywriting Certificates – learn how to write great copy for all your content marketing campaigns.
- Best SEO Certifications – content marketing and SEO are best friends. Build your SEO skills and get certified.
If you know of any content marketing courses that are available online and should be included in this list, let me know in the comments.