- The 10 Best Email Marketing Courses In 2026
- Email Marketing Courses At a Glance
- How To Choose An Email Marketing Course
- Who Should Take An Email Marketing Course?
- Is An Email Marketing Certification Worth It?
- Free Email Marketing Courses
- Paid Email Marketing Courses
- How We Chose These Courses
- Related Courses and Certifications
The best email marketing course for you depends on your goal and your email platform. For a free, recognized certification, start with HubSpot Academy’s Email Marketing Certification. If you run or work for an online store, Klaviyo Academy is free and teaches the automated flows that drive most eCommerce email revenue. For a Google credential, take Think Outside the Inbox on Coursera, and for a practical course on growing your own business with email, our Email Marketing Course is $60 on its own or part of our 21-course bundle for $127.
We use email to sell our own courses, and we checked every course on this list on its provider’s own page for its cost, length and certificate.
The 10 Best Email Marketing Courses In 2026
- HubSpot Email Marketing Certification
- Klaviyo Academy
- Salesforce Email Marketing Training (Trailhead)
- Simplilearn Email Marketing Free Course
- Reliablesoft Email Marketing Course
- Think Outside the Inbox by Google (Coursera)
- The Complete Mailchimp Email Marketing Course (Udemy)
- Email Marketing Essentials (Skillshare)
- CXL Email Marketing Course
- Udacity Email Marketing Course
Email Marketing Courses At a Glance
| Course | Best For | Cost | Platform | Certificate |
|---|---|---|---|---|
| HubSpot Email Marketing Certification | A free, recognized certification | Free | HubSpot (principles apply anywhere) | Yes, free |
| Klaviyo Academy | eCommerce and online store email | Free | Klaviyo (eCommerce) | Yes, Klaviyo Practitioner certificate |
| Salesforce Email Marketing Training (Trailhead) | Learning email marketing with interactive modules | Free | Salesforce Marketing Cloud (principles apply anywhere) | Trailhead badges |
| Simplilearn Email Marketing Free Course | A free certificate from a structured course | Free | Platform-neutral | Yes, free |
| Reliablesoft Email Marketing Course | Actionable email marketing for your business | $60, or $127 with all 21 Reliablesoft courses | Platform-neutral | Yes |
| Think Outside the Inbox by Google (Coursera) | A Google credential and career path | Free to enroll; certificate requires a Coursera subscription | Platform-neutral | Yes, with a subscription |
| The Complete Mailchimp Email Marketing Course (Udemy) | Learning Mailchimp step by step | Paid (price varies; Udemy runs frequent discounts) | Mailchimp | Yes |
| Email Marketing Essentials (Skillshare) | Writing better emails | Skillshare membership | Platform-neutral | No |
| CXL Email Marketing Course | Data-driven email for experienced marketers | CXL subscription, or buy the course on its own | Platform-neutral | Yes, with a final exam |
| Udacity Email Marketing Course | Learning with a hands-on project | Udacity subscription, or a one-time course purchase | Platform-neutral | Yes |
Below you will find what each course covers, who it suits, and where it falls short, followed by how to choose the right one.
How To Choose An Email Marketing Course
Start with two questions:
Are you learning for a new job or for your own business?
- A new job: a recognized certificate helps. HubSpot’s is free, and Google’s course on Coursera counts toward a career certificate.
- Your own business: choose a practical course that shows you how to build a list and sell with email, like ours, then learn the platform you use.
Which email platform do you use?
- Klaviyo: Klaviyo Academy.
- Mailchimp: The Complete Mailchimp Email Marketing Course on Udemy.
- HubSpot: HubSpot Academy.
- Salesforce Marketing Cloud: Salesforce Trailhead.
- Any platform: the strategy courses from HubSpot, Google, CXL, Udacity and Reliablesoft apply to every tool.
Who Should Take An Email Marketing Course?
In a digital world that emphasizes social media as a core strategy, it’s essential to remember that email marketing is just as important. While a platform like social media has uncontrollable aspects, like algorithms, your email marketing platform gives you more ownership and control of its deliverability.
If you are a digital marketing professional, knowing the best practices for email marketing is crucial in helping your clients plan their strategies.
Completing one or more of these courses is also essential if you are a business owner looking to begin building your email list of prospective clients and customers.
Is An Email Marketing Certification Worth It?
Getting an email marketing certification is worth the time and effort. There are a few reasons why you should choose this path.
For starters, it adds credibility, teaches you practical skills, and keeps you updated on industry trends. It can also open doors to networking and career opportunities.
Email marketing training courses presented in this list are actionable and can help you implement the different strategies in your business. You will learn how to use email marketing as a sales channel that affects your business's bottom line.
If you’re a marketer, obtaining a certification shows potential employers or clients that you are dedicated, knowledgeable, and qualified.
Is email marketing still worth learning? Yes. Your email list is one of the few marketing channels you own: no algorithm decides who sees your message, and it keeps working as search and social media change.
Free Email Marketing Courses
1. Email Marketing Certification Course By HubSpot Academy
- Best For: A free, recognized certification
- Cost: Free
- Duration: 3 hours 59 minutes (12 lessons)
- Certificate: Yes, free
HubSpot Academy’s Email Marketing Certification is a free course on building and running an email marketing strategy. It’s taught by HubSpot Academy’s Christine Lee and Christina Garnett, with other HubSpot instructors.
The course covers the following topics:
- Email marketing strategy fundamentals
- Segmentation and contact management
- Permissions and deliverability
- Personalization and automation
- Email design and copywriting
- Getting your audience to take action
- Analyzing and testing your emails
Why Enroll In This Course?
It’s the most complete free email marketing course, with 12 lessons, 31 videos, 9 quizzes and a practical exercise, and the certification is free. It’s the course most often recommended to beginners.
Where it falls short: one lesson shows HubSpot’s own email tool, although the strategy works on any platform.
2. Klaviyo Academy
- Best For: eCommerce and online store email
- Cost: Free
- Duration: Self-paced courses and quick guides
- Certificate: Yes, Klaviyo Practitioner certificate
Klaviyo Academy offers free courses, quick guides, live trainings and certificates from Klaviyo, one of the most popular email platforms for online stores. The Klaviyo Practitioner certificate takes you through the core features of the platform in 10 parts.
Why Enroll In This Course?
If you work with an eCommerce brand, this is where to learn the automated flows that drive most email revenue, like welcome series, abandoned cart and post-purchase emails, and how to segment customers by what they buy.
Where it falls short: it’s built around Klaviyo, so it’s most useful if you (or your employer) use it.
3. Email Marketing Training By Salesforce (Trailhead)
- Best For: Learning email marketing with interactive modules
- Cost: Free
- Duration: Self-paced modules
- Certificate: Trailhead badges
Salesforce’s free email marketing training runs on Trailhead, its free learning platform. The courses and interactive modules cover:
- Email marketing fundamentals, best practices and key metrics
- Building a strong email list
- Designing visually appealing, personalized emails
- Automation and segmentation
- Tracking, analyzing and optimizing email performance
- Compliance with email marketing laws and keeping a good sender reputation
Why Enroll In This Course?
Trailhead’s hands-on format and badges make it easy to learn in short sessions, and it covers compliance and sender reputation, which many beginner courses skip.
Where it falls short: some modules use Salesforce’s own Marketing Cloud tools, which small businesses rarely use.
4. Email Marketing Free Course By Simplilearn
- Best For: A free certificate from a structured course
- Cost: Free
- Duration: 5 hours (90 days of access)
- Certificate: Yes, free
Simplilearn’s free email marketing course is a 5-hour, self-paced beginner course. Nearly 19,000 learners have enrolled.
Why Enroll In This Course?
It’s a structured introduction to email marketing, from list building to campaigns and measurement, and you get a free certificate you can share on LinkedIn when you finish.
Where it falls short: access lasts 90 days, so plan to complete it within that time.
Paid Email Marketing Courses
5. Email Marketing Course By Reliablesoft
- Best For: Actionable email marketing for your business
- Cost: $60, or $127 with all 21 Reliablesoft courses
- Duration: 6 lessons
- Certificate: Yes
Our Email Marketing Course is an actionable course for beginners. It starts with why email is such an important channel and then shows you how to handle the most important email marketing tasks.
By the end of this course, you’ll know:
- How to create an email list
- Proven techniques to grow your list fast
- How to increase engagement with your emails
- How to get started with email automation
- Which cost-effective email marketing tools to use
- How to keep costs down as your list grows
Why Enroll In This Course?
It’s based on how we use email to sell our own courses, and it’s part of our Digital Marketing Course Bundle: the course is $60 on its own, or you get all 21 courses (SEO, PPC, content, social media and more) for $127, so you learn how email works with your other channels. You get a certificate and a 60-day money-back guarantee.
Where it falls short: it focuses on strategy and the essential tasks rather than one specific email platform.
6. Think Outside the Inbox: Email Marketing By Google (Coursera)
- Best For: A Google credential and career path
- Cost: Free to enroll; certificate requires a Coursera subscription
- Duration: 2 weeks at 10 hours a week (5 modules)
- Certificate: Yes, with a subscription
Think Outside the Inbox: Email Marketing is a course by Google on Coursera, part of the Google Digital Marketing & E-commerce Professional Certificate. More than 295,000 learners have enrolled, and it’s rated 4.8 from 2,917 reviews.
The course covers the types of email marketing, useful email tools, and how to collect and analyze email campaign data, with hands-on projects.
Why Enroll In This Course?
It’s taught by Google and counts toward a career certificate that employers recognize. Read our review of the Google Digital Marketing & E-commerce Certificate.
Where it falls short: you can start for free, but the certificate needs a paid Coursera subscription.
7. The Complete Mailchimp Email Marketing Course By Udemy
- Best For: Learning Mailchimp step by step
- Cost: Paid (price varies; Udemy runs frequent discounts)
- Duration: 4 hours 20 minutes (31 lectures)
- Certificate: Yes
The Complete Mailchimp Email Marketing Course by Course Envy teaches you to build an email list and create campaigns with Mailchimp. It was last updated in January 2026, and nearly 30,000 learners have taken it.
Why Enroll In This Course?
If you use Mailchimp, it’s a practical, step-by-step way to learn the platform, and you get a certificate of completion.
Where it falls short: it focuses on one tool, so it’s less useful if you use another platform.
8. Email Marketing Essentials: Writing Effective Emails By Skillshare
- Best For: Writing better emails
- Cost: Skillshare membership
- Duration: 28 minutes (9 lessons)
- Certificate: No
Email Marketing Essentials: Writing Effective Emails is a short class by Kate Kiefer Lee, a writer and editor at Mailchimp. More than 14,000 students have taken it.
Why Enroll In This Course?
It focuses on one skill that makes the biggest difference: writing emails people want to read.
Where it falls short: it needs a Skillshare membership, it’s short, and there’s no certificate.
9. Email Marketing Course By CXL
- Best For: Data-driven email for experienced marketers
- Cost: CXL subscription, or buy the course on its own
- Duration: 2 hours 36 minutes (16 lessons)
- Certificate: Yes, with a final exam
CXL’s Email Marketing Course is taught by Jessica Best, owner and chief strategist at BetterAve. It covers subject lines and email copy, timing, frequency and design, opt-in forms, and using data to improve your campaigns, including how to prepare for Apple Intelligence in the inbox.
Why Enroll In This Course?
It goes beyond the basics into testing and data, and you earn a certificate by passing the final exam.
Where it falls short: it’s aimed at marketers who already send emails, and it costs more than most courses here.
10. Email Marketing Course By Udacity
- Best For: Learning with a hands-on project
- Cost: Udacity subscription, or a one-time course purchase
- Duration: 9 hours (6 lessons and 1 project)
- Certificate: Yes
Udacity’s Email Marketing course is a beginner course taught by digital marketer Jen Crompton and instructor Anke Audenaert. It was last updated in August 2025.
Why Enroll In This Course?
You finish with a project that gets expert feedback, which gives you something concrete to show employers.
Where it falls short: it costs more than most beginner courses, and the free options above cover similar ground.
How We Chose These Courses
We looked for email marketing courses that teach practical skills, from providers with a track record: HubSpot, Klaviyo, Salesforce, Google, Simplilearn, Udemy, Skillshare, CXL and Udacity, plus our own course.
We checked every course on the provider’s own page for its cost, length and certificate, and we removed courses that are no longer available. We included free and paid options, and courses for specific platforms as well as platform-neutral ones. For courses on other topics, see our list of the best online courses.
The review was done by a digital marketer with more than 20 years of experience in digital marketing.
