10 Best Email Marketing Courses & Certifications (Free & Paid)

One of the best ways to learn email marketing is to follow an online course. A good email marketing course will help you understand how to use email marketing as the medium to engage with your customers or readers, build a community around your brand, and increase your sales.

We did our research, and in this post, you’ll find the best email marketing courses available online.

Top 10 Email Marketing Online Courses

1. Email Marketing Course (Reliablesoft Academy)
2. Think Outside the Inbox: Email Marketing (Google)
3. Mailchimp Email Marketing Course (Udemy)
4. Email Marketing Essentials (SkillShare)
5. Email Marketing Certification Course (Hubspot)
6. Email Marketing Basics (Google Digital Garage)
7. Email Marketing Master Class for Beginners (Wishpond)
8. Advanced Email Marketing Certification Training (SimpliLearn)
9. Email Marketing: Master the Fundamentals (CXL)
10. Email Marketing Online Training Course (Udacity)

1. Email Marketing Course (Reliablesoft Academy)

We added the Reliablesoft email marketing course as the first program on the list because it is a course for beginners in email marketing.

The course starts from the beginning and explains what email marketing is, why it’s an important digital marketing channel and shows you how to get started with the most critical email marketing tasks.

By the end of this course, you’ll know:

• How to create an email list
• Proven techniques you can use to grow your email list fast
• Tips to increase engagement with your emails
• How to get started with email marketing automation
• Cost-effective email marketing tools you can use
• How to reduce your costs as your list gets bigger

Why enroll in this course?

You should enroll in this course if you know nothing about email marketing and want to learn how it works.

You should also consider this course if you want actionable tips and advice on performing the most critical email marketing tasks like building an email list, increasing your email open rate, and email automation.

This course comes as part of the Digital Marketing Course Bundle, which includes 13 more courses that cover all areas of Digital Marketing. This will allow you to learn how email marketing can work in conjunction with other channels as a part of a unified digital marketing strategy.

Upon completing the course bundle, you’ll get a digital marketing certification to add your profile and CV.

You can register for this course risk-free, with a 60-day unconditional money-back guarantee.

2. Think Outside the Inbox: Email Marketing (Google)

A good email marketing course worth considering is the Think Outside the Inbox: Email Marketing Course by Google. The course is part of the Google Digital Marketing & eCommerce professional certificate.

The lessons cover the most important email marketing concepts and can help you build the job-ready skills needed to work as an email marketing specialist. You’ll learn how to select an email marketing platform and how to design, execute, and monitor email marketing campaigns.

Why enroll in this course?

The course is taught by Google employees and it is highly actionable. The total time to complete all lessons is around 24 hours. Here is a breakdown of the topics:

• Introduction to think outside the inbox: email marketing
• Types of email marketing
• Useful tools for email marketing
• Collect and analyze email campaign data
• Run your own email marketing campaign

Overall, this is a great course on email marketing, and it is highly recommended to follow all the courses in the Google Digital Marketing Certification.

3. Mailchimp Email Marketing Course (Udemy)

Mailchimp became a popular email marketing platform because it offers a free plan for up to 2,000 contacts and integrates with almost any other online business platform on the market. It’s easy to use and gets the job done if you are just getting started with building your email list.

What makes this email marketing course unique is that it focuses on the Mailchimp platform so that you can hit the ground running when using this platform.

Why enroll in this course?

If you’re starting with email marketing for your business and you’ve decided to use Mailchimp as your platform, this is the right course for you.

There are 4.5 hours of video content in this course and modules that include topics like:

• Email Marketing Introduction & Basics
• Mailchimp Set up, Management, & Audience Organization
• Tutorials on Mailchimp Features
• Mailchimp Integrations
• Best Subject Lines
• Email Marketing Analytics
• Resources, Updates, FAQs, & Bonus Material

Because this course isn’t a general email marketing course but does a deep dive into a specific platform, the $69.99 price tag is justified.

One of the best features of Udemy is its 30-day money-back guarantee. So if the course is not what you were expecting or you’re not satisfied with it, you can get a refund.

There is also a Certification of Completion PDF at the end of the resources section that can be downloaded with no exam required.

4. Email Marketing Essentials (SkillShare)

SkillShare is always a great option for online courses, and searching for a great email marketing course is no exception. This course is not focused on an overview of email marketing but instead dives into writing effective emails.

Why enroll in this course?

If you already have your list growing and are now wondering what to write, this course is a great way to learn the details of writing emails that make an impact.

Here are the modules that are included in this course:

• Introduction
• Your Product
• Core Principles
• Voice and Tone
• Written Elements of Email
• What to Write
• Core Types of Emails
• Editing Tips
• Final Thoughts

This course is only 30 minutes long, so it’s a good addition to other courses that you may have taken on this subject matter already. This class is free but does not offer an email marketing certification, so again, it’s another course that works for professionals learning to grow and scale their own businesses.

In order to gain access, you do have to create a SkillShare account, but you don’t have to upgrade to get premium access. While on the platform, you can search for other free courses to uplevel your digital marketing skills.

5. Email Marketing Certification Course (Hubspot)

As a company that exists to help businesses grow using their CRM, marketing, and customer service tools, the Hubspot Academy is a trusted learning platform for online businesses.

This course has 9 lessons, 28 videos, 9 quizzes, and just over 3 hours of content. It’s a great way to get a free email marketing certification from a reliable source.

Why enroll in this course?

In this course, you will learn email marketing strategies to help you grow your business. It teaches the fundamentals of email marketing, making it a good fit for you if you’re a beginner.

The lessons in this online course are:

• Understanding Email Marketing
• Creating a Contact Management and Segmentation Strategy
• Sending the Right Email
• Creating a High-Performing Email
• Understanding Email Deliverability
• Outlining the Design of Your Marketing Emails
• Analyzing Your Marketing Emails
• Testing Your Marketing Emails
• Developing Relationships With Lead Nurturing

After completing the course and passing the exam, you can view your free certification, download a printable copy, embed the certification badge onto your website, or add it to your LinkedIn or Upwork profile.

This makes it an excellent course for digital marketing professionals who want to expand their skill set to include email marketing.

6. Email Marketing Basics (Google Digital Garage)

Google Digital Garage is an online course library (now part of Google Skillshop) all about digital marketing and more. And although this course is one section in a larger course, it deserves a space on this list because it still has 30 minutes of concise and valuable email marketing tips.

Why enroll in this course?

As part of the ‘Promote a Business with Online Advertising’ course, you will not only have access to this email marketing basics section but also to the rest of the course, which has 3 hours of content, including topics like display advertising, advertising on other websites, Google ads, and more.

The modules included in the Email Marketing Basics section are:

• Email Marketing Basics
• Email Marketing Options
• Crafting Great Marketing Emails
• Managing Successful Email Campaigns
• Measuring Success in Email Marketing

Registering for Google Digital Garage courses is as easy as logging into your Google account. This course is easy to navigate, with each module consisting of one short video (along with the transcript if you would instead read) and a “Check Your Knowledge” question.

There is no certification for this course, but there is a quiz at the end to ensure you retain the information and are ready to implement your new skillset.

7. Email Marketing Masterclass for Beginners (Wishpond)

Wishpond is a digital marketing platform with particular attention to email marketing. As part of their effort to educate their users, they offer a free Email Marketing Masterclass for beginners.

Why enroll in this course?

This email marketing masterclass is a short 30-minute course taught by a Wishpond digital marketing expert. It includes 7 videos, 1 survey, 7 discussion forums, and 7 downloadable items.

The course covers the following topics:

• Email Campaigns
• Common Email Marketing Mistakes
• How to Create an Email Marketing Funnel
• Growing Your Email List
• A/B Testing Your Campaigns

Enrolling in this masterclass is as simple as creating a Wishpond account. The platform offers many other courses and access to user guides like “How to Create a Landing Page” or “Marketing Automation.”

This course is for you if you want to learn more about growing your business using email marketing on a budget.

8. Advanced Email Marketing Certification Training (SimpliLearn)

SimpliLearn is one of the top leaders in online boot camps and certifications. They offer courses, boot camps, and certifications and even partner with world-renowned universities to offer postgraduate programs.

Why enroll in this course?

The Email Marketing Certification Training will help you learn tools and strategies that will help you reach your email and digital marketing skills.

The lessons in this course include:

• Introduction to Advanced Email Marketing
• Write Better Subject Lines
• Develop Emails that Drive Results
• Optimize Your Email Content
• List Management Strategies
• Automating Your Emails
• Create Optimal Landing Pages
• Create an Email Campaign Checklist
• GDPR for Digital Marketers

This course is ideal for you if you already know email marketing technology and platforms but are looking for advanced strategies to implement into your business.

While this course is free, it has robust content, actionable steps, project assignments, exams, and certification, and it is worth exploring to see if it’s right for you.

To receive the certification for this course, you must complete 85% of the course, complete a simulation test with a passing score of 60%, and complete 3 projects.

9. Email Marketing: Master the Fundamentals (CXL)

The Email Marketing: Master the Fundamentals is a premium course by CXL with an Email Marketing Certification.

The course includes 4 lessons, and the total duration is 4 hours. The course instructor, Jessica Best, is an experienced marketer and trainer.

Why enroll in this course?

This course will teach you how to grow an email list, improve the ROI from email marketing, and avoid common errors that email marketers make.

• Email Marketing Basics: The Good, the Bad & the WOW!
• How to Optimize Your Email Marketing List Growth
• Optimizing Email Marketing Copy & Design
• Using Data to Drive Email Marketing Relevance and Results

It’s a beginner-friendly course suitable for marketers who want to get into email marketing using proven techniques and practices.

To get your email marketing certification, you must finish all lessons, complete assignments, and pass a final exam.

10. Email Marketing Online Training Course (Udacity)

Udacity’s Email Marketing Online Training Course will teach you how to market your business with email marketing.

The course includes 7 lessons that include a final project and advice on how to start an email marketing career.

Why enroll in this course?

In the lessons, you’ll learn all the steps you need to take to create an email marketing strategy for your business. You’ll learn how to create and grow an email list, structure campaigns, and measure the results from email marketing.

It covers the following topics:

• Introduction to Email Marketing
• Email List Generation
• Create an Effective Email Campaign
• Create an Email Plan
• Measure Results
• Market with Email
• Jobs in Email Marketing

The cost is $149 monthly, and with your subscription, you get access to all Udacity courses. The total time investment for this training program is 4 hours.

Compare The Best Email Marketing Courses

The table below compares the cost of the most popular email marketing courses and certifications.

Who Should Follow an Email Marketing Course?

In a digital world that emphasizes social media as a core strategy, it’s essential to remember that email marketing is just as important. While a platform like social media has uncontrollable aspects, like algorithms, your email marketing platform gives you more ownership and control of its deliverability.

If you are a digital marketing professional, knowing the best practices for email marketing is crucial in helping your clients plan their strategies.

It is also essential to complete one or more of these courses if you are a business owner looking to begin building your email list of prospective clients and customers.

Is an Email Marketing Certification Worth It?

Your time and money are valuable. So, is getting email marketing training worth it?

There are a few reasons why you should choose this path. These email marketing certification courses can help you learn email marketing fast so that you can immediately implement the different strategies into your business.  You can learn how to use email marketing as a sales channel that affects your business’s bottom line.

If you’re a digital marketing professional, obtaining a certification shows potential employers or clients that you are dedicated, knowledgeable, and qualified.

Methodology

When we research and compile a list of online courses, we look for ones provided by reputable and credible companies. We also find ones that are diverse in content so that there is an option for all levels. We look for courses that provide actionable steps that are easy to implement.

We also know the value of certification, so most email marketing courses, whether paid or free, offer certification upon completion.

Related Courses and Certifications