The 10 steps below demonstrate a real example of how to get more than 10,000 fans on your Facebook business page.
Facebook is the king of social networks, with more than 2.9 billion monthly active users. It is used by more than 60% of Internet users worldwide, and it is a great tool for promoting a product or service, finding new customers, or gaining more loyal readers (followers).
To take advantage of this for business purposes, you need to have a lot of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.
What is the importance of having many Facebook fans on your business page?
It indicates popularity – It goes without saying that the number of fans reveals how popular a website is. A Facebook business page with 100,000 followers is more popular than a page with 1,000 fans, leading to several other benefits (described below).
It indicates trust – If you can’t understand the relationship between Facebook fans and business trust, keep in mind that the US State Department spends thousands of dollars annually to increase its Facebook Fans. Why? Because in today’s World, a successful business, website, or blog needs to have a lot of Facebook fans. Five Years ago, this did not make any difference, but in the 21st century, social proof is important.
More fans, more visits – The more fans you have, the greater the number of people that will see your posts in their timeline and possibly visit your website. While this is true, it should be noted that not all your fans will see your posts.
With the recent changes to the Facebook algorithm, only a small percentage of your followers (no more than 4 %) will see your status updates.
This number can vary, but it is important to understand now that if you have 10,000 fans and post a new update, it will be seen organically by a max of 300-400 people.
It’s good for SEO as well – Although Google officially does not admit that social media is a ranking factor, many studies show that popular websites on Facebook are more likely to perform better in search than not-so-popular websites (other factors being equal).
How to go from 0 to 10,000 Facebook fans
Now that you are convinced that having a lot of Facebook fans is important for your website and business let’s see step-by-step how to go from 0 to 10,000 fans.
Note: These are the exact same steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has more than 130K fans and it continuous to grow organically.
Step 1: First things first – you need to have a Facebook business page
It may sound silly for the experienced, but for beginners to social media, this may be something new: A personal Facebook page is different from a business page.
If you want to have friends on Facebook to share your holiday photos, then you need to create a personal page.
If you want fans and followers for your website or business, you need to create a Facebook business page.
So, the first step is to ensure that you create a Facebook business page, and the second step is to ensure that your page is properly optimized.
Step 2: Optimize your Facebook business page
When we talk about Facebook business page optimization, we mean choosing a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for a long description, company overview, and mission (see screenshot below), and of course, posting interesting content – this is the most important optimization tip of all.
The quality of the content posted on your Facebook business page will also determine success or failure.
An optimized Facebook page makes it easier to attract new fans or more likes from ads, as we will see below.
Step 3: Take advantage of your personal Facebook account
I mentioned in step 1 above that you need to have a business page, not a personal one, but you still need to have an active personal Facebook account.
Here is why:
After you post an update on your business page, one of the ways to increase exposure and likes is to share that post on your personal page as well.
People you have as friends on your personal page are more likely to ‘like’ and ‘interact’ with the post shared from your business page, which will increase your posts’ engagement.
As a result, Facebook will show your posts to more fans (organically).
So, one of the ways to increase the number of people that view your posts and go past the 4% of your fan base is to share and promote the post on your personal page.
It goes without saying that the greater the number of friends, the bigger the post’s visibility.
Also, ensure you invite all your existing friends (and new ones) to like your Facebook business page. Do that every time you gain a new ‘friend’.
Step 4: Add the Facebook Like box on your website
This is again, social media marketing 101, but you need to have the Facebook-like box on your website for 3 reasons:
#1 – It’s a way to associate your website with the Facebook business page. In other words, it is a way to ‘tell’ search engines that this is your official Facebook business page.
#2 – When you get a lot of fans, this is something you should be proud of and something to show to your users (as explained above, this means popularity, trust, and social proof).
#3 – It’s a good way to grow your fan base organically. Your readers can follow your website by clicking the LIKE button without going to Facebook.
Hint: Position the LIKE box above the fold (on the sidebar) for optimum results.
Hint 2: You can also popup the like box to new users (for example, after they spend 60 seconds on a page after they scroll down to the bottom or after they try to leave your page – while this works well in terms of getting new likes, you should be careful not to make it too distracting for your users.)
Step 5: Follow these tips to increase post engagement
So far, we have created an optimized Facebook business page, added friends to our personal Facebook page, and placed the like box in a prominent position on our website.
The next natural step is to start sharing content to keep your fans happy and maybe manage to convert them from fans > to website visitors > to customers.
Some simple rules to follow that will increase user engagement with your Facebook business page:
#1 – Share relevant content
Share content that your fans expect to see on your page.
For example, if your website is about Social media, share content related to social media and not about sports or anything else you might like.
If your users want to read sports news, they know where to find them.
#2 – Keep it business
Don’t forget that they follow your business page to get updates about your website (and niche) and not about your social gatherings.
If you want to get social, use your personal Facebook page, your business page is about your website.
As a rule of thumb, I only use my business page to share content from my niche. If I need to share something unrelated to my niche, I use my personal page.
#3 – Don’t be too promotional
Sharing promotional content (all the time) on your Facebook page will drive your fans away.
When you have a promotion to share or something that might benefit your fans, you can do so but don’t overdo it.
Try to post interesting, shareable content that is related to your niche, even if this does not come directly from your website. Keep a balance between promotional and content that your followers might want to read.
Step 6: Share interesting and high-quality content (not just links)
I made some tests regarding the impact of descriptions when doing a Facebook update and found out that Facebook posts with ‘lists’ get more likes than posts with just links.
Let me give you an example to understand what I mean.
When you want to share a post from your website on Facebook, you go to Facebook status updates and enter the webpage URL. It looks something like this:
You can share this post without adding any additional information. If your title and images are good, you will get many likes depending on when you post, the number of fans, etc.
If, on the other hand, you enrich your post by adding more information and particularly a list, then other things being equal, you are more likely to gain more likes and shares.
For me, this makes sense because people that see a title and image in their timeline may not ‘Like It’ since it provides no value to them (don’t forget that the average user is presented with hundreds of postings in their timeline every time they log in to Facebook).
On the other hand, when you give them valuable, high-quality, and easy-to-read information (like a list), they will click the LIKE button because they read something useful without having to leave their timeline.
Note: It is a known fact that people have a tendency of LIKING a post without reading it so give them reasons to do so; your website visits may not increase but the engagement factor of your posts will rise.
Step 7: Share images, videos, and emotions
If you look at some of the most popular Facebook pages, you will notice that they tend to share images, videos, infographics, charts, etc., along with their usual text-only postings.
This type of content gets more likes and shares, so the page gets more fans and followers.
In a recent study by Buzzsumo, they identified that the most shared and liked content on Facebook has the following characteristics:
Step 8: Provide incentives to get more fans & followers
Why should someone follow your Facebook business page?
You need to give incentives to Facebook users to follow your page. Here are a few ideas to consider:
This is the best incentive you can give your users. Before posting anything on your page, you must ensure that it provides value to your audience.
When you do this consistently, your existing followers will share it with their friends, attracting more users.
Run a contest
Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is first liking the page.
There are various tools to do that, but keep in mind that this may not be so successful if you don’t have a known brand.
If you have a blog, ask users to LIKE your page to get an updated version of your post.
This requires extra tools, but it is something worth testing out.
Step 9: You need to promote your own content and page
When you create your business page, don’t expect that it will magically get thousands of fans.
Besides the tips outlined above, you must promote your business page in places other than Facebook.
Here are a few ideas to consider that worked for my case:
Promote in other social media networks
If you have accounts with other social media channels, e.g., Pinterest, etc., you can periodically ask your followers to join you on Facebook as well.
Be polite and explain to them the benefits of doing so.
Promote in Twitter
Besides posting about your Facebook page on other social media networks, you can take advantage of twitter’s interactive features.
When you get a new Twitter follower, send them a private (personalized) message and ask them to follow you on Facebook (both your personal and business pages).
Although it is time-consuming (I did it manually and not using any tools), this method can produce really good results.
Promote in your newsletter
If you have a newsletter or communicate with your readers via email, ask them to follow your Facebook page.
Do not just write the FB URL below your signature but ASK them politely to LIKE your business page.
Step 10: Facebook ads are a must
This is the easiest and most effective way to increase your Facebook fans, but it’s not free.
Facebook offers a Facebook advertising platform that you can use to either increase your fan base (promote your page), boost your posts, get more leads, increase conversions, or perform several other actions (as shown in the image above).
The procedure is pretty simple and straightforward. You select a page you own, select your goal (promote your page), select your audience (based on country, age, other demographics, and interests), and then set your daily budget and duration.
The cost per campaign depends on several factors. The best way to assess if Facebook ads are a good solution to increase your fan base is to run a pilot campaign for a few days.
Spend $10-$20 dollars per day and run the campaigns for a fixed duration (at least a week).
In the end, you can decide if the cost per like is something you are willing to pay for.
I had great results with Facebook ads both for my websites and for client websites, and I run campaigns every month (for a few days) to boost my Facebook likes.
It should be noted that with Facebook ads you don’t buy likes but views. Many people believe that what you pay for is Facebook likes but in reality you pay Facebook to show your ad to more Facebook users.
If what you are advertising is interesting, then more people will hit the like button, so spend some time and think about the message you want to display in your ad and the image to use.
Having a decent number of Facebook fans on your business page is crucial for credibility and social promotion.
Nobody would care if this weren’t important in the first place, and the US State Department wouldn’t have to spend $630 thousand for Facebook campaigns.
Once you do the necessary optimizations to your business page (steps 1 and 2 above), the easiest way to get more followers is to use Facebook ads.
With a bit of A/B testing, you can get to 10,000 fans with no more than $1,000 (spread into a period of months).
Once you have done everything properly and provided that you have a great product or service, you can grow your fans to 100,000+, as I did with the Facebook Page of my fitness blog.
Alex Peter says
Very informative and Content rich.
Thanks Alex! All the best with your Facebook efforts!
Share your most popular posts in groups, this method works, I use it for years to grow my fan pages, it isespecially effective now that facebook has allowed you to join groups as your fan page.
Great information and tips on getting fans/followers, I am going to start using some of these
Thanks for your nice words. Do come back and update us on how it goes.
Ganesh Narayan Gupta says
This is a nice article and I think following this will surely help us in getting more number of likes and likes are a good source of traffic. Sharing on other social media sites and messaging to your new followers on the twitter also helps in gaining new followers. Thanks for these cool tips 🙂
All valid method you can use to promote your Facebook page, will definitely help you get more likes and followers. Thanks for commenting.
I’m getting ready to start a HUGE Facebook LIKES campaign. My goal is to get 10,000 LIKES. Stay tuned to see what I do.
Let us know how it goes. All the best, Alex.
Very nice information,I am new to SEO and this tips helpful for me to increase my traffic Thanks for sharing.
Very very helpful and good content
Interesting ….lets see whether i can do it or not.
Gillian Hersh says
Thanks for the tips!
Iftekhar Bhuiyan says
Thank you very much for your post. I would agree with your regarding most of the possible options that you mentioned above. However, I can not stress enough that how important it is to provide quality content; not only to retain your current page followers but also to attract more loyal fans/followers in the long run. Slowly but gradually that may even led one to find potential client as well. Thank you once again.
Yes, providing quality content on your Facebook page is the most important tip of all.
Janine Duffy says
Thankyou! I an doing some of these and completely agree that Facebook ads do work, and posting relevant content and inviting your personal friends also work very well. You have also given me some tips that I will try.
We have had great success to with posting photos on other Facebook groups/pages with related interests. Sometimes they share, and if they have larger fan bases it can be very valuable.
Thanks do much for the article!
Definitely posting useful content on other pages can raise the traction for your page too.
Thank you as well
Great article, Alex, thanks! Can you tell more about posting content on other pages with related interests? Will they allow you to promote your page? Do you have to contact page admins or pay for these posts?
Saquina Akanni says
Good article and very helpful for anyone wanting to get that first 10k FB follower. Ditto Iftekhar Bhuiyan! Quality content is the key to creating the results you want from reading this article.
We’ve done most of these already, and while they’ve led to steady growth of our page, it’s been a slow grind. I’ve been meaning to look into Facebook ads for awhile now to speed things up, so I’ll definitely check that out after hearing your success with it. Thanks!
Thanks for the article. Increasing likes on facebook is a very difficult task but this article throw more light on it.
ait alla says
really this it’s very intersting article i hope to help all people beginners in internet marketing
Thanks Alla, glad you found it interesting.
Just starting my online boutique “JadyKBeautique” and I will need at least 1 or 2k followers,I read through your article and help me so much.I guess running ads really work?This is also my goal to get up there?
Great I ideas I found, thanks a lot!
Mike Magloire says
Really great articles, I always wonder how to increase your post audience view within your fans page. As you mentioned, only 10-15% of your fans will likely see your post. So basically, it makes Facebook traffic paid if you need great exposure instead of free with your own page fans.
Thanks for the article.
Very good question and I think you can find the answer here: https://www.reliablesoft.net/increase-facebook-organic-reach/
vin tomas says
i work for a company called taskcity which is like a freelancer type of site, only more local,
i have thought about facebook ads, but how effective would it be for a site geared for general public users ? How can i target to only people interested in posting tasks and jobs like that?
hope to get some answers from marketing fans here.
With Facebook ads you have a lot of options when it comes to finding your target audience. In our case you can target people that live in AU and have shown interest in things like ‘freelance’, ‘work from home’ etc. I will publish in the coming weeks a post on Facebook ads and targeting.
Hope this helps a bit
The best way to get facebook fans is that you post relevant and attractive content.Video posts get more exposure than text posts.The bottom line is that you provide solution to your audience so they can click on your posts and become fans.
I am in!
My page has currently 1833 likes. It is about 2 years old, so hopefully I won’t see much of a drastic drop! I will come back with an update on Saturday!
I am curious to see the changes for the big brands you listed
This is really helpful. Is there a way to invite followers from one FB business page to like another related FB business page. I have 2 related business pages. One has 3,000 followers and the other I’ve just started and want to invite people. Please advise! Thanks so much.
I don’t think there is a way to do that, what you can do though is to post an update on one of your pages and invite them to like your other page.
Hope this helps
This is a really nice article and I think following this will surely help us in getting more number of fan followers and likes and likes are a good source of traffic. Sharing on other social media sites and messaging to your new followers on the twitter also helps in gaining new followers. I saw that on my business twitter page Thanks for these Helpful tips 🙂
Thank you for your comment. Good luck with your ‘fan raising’ efforts.
All the best
I’ve got over 1 million fans spread across 8 pages in the dog niche.
Three years ago I could easily run FB ‘Promote your Page’ Ads and get new fans for only 1 cent. I regret not investing more at the time… Nowadays, it’s almost impossible (I think…).
You say that you can get 10,000 fans with $1,000 which is exactly 1 cent per fan… What type of ads are you using? What type of interests (broad, specific, LLA’s)? What is the daily budget per ad group?
There is no definite answer other that you have to test different ads and audiences and see which ones work better for your niche. If you go too specific, the cost will probably be higher, if you go broad it will be less but not so targeted. Also, don’t forget that its not only a matter of quantity but quality. It’s better to have 10K high quality fans instead of 100K general fans.
Hope this helps
Melanie Symons says
You’ve suggested we position the like box above the fold and also to have it popup to new users, how is this done?
Also can I invite followers of my business page (not friends of my personal page) to like another business page and if so how?
Thank you kindly for a great artivle and help with these associated questions
To show a popup with the like box, you can use tools like ‘ninja popups’ or other tools that support ‘Exit Popups’.
I believe you can not invite followers of your business page to like another page. The only way is to add a new post and ask them to do so (not very efficient) or use Facebook ads to target your business page followers and show them an ad to like your other page.
Hope this helps
Soni Kumari says
Hey Thanks for Sharing such a informative article, I like it
Narinder kumar says
Thanks, Alex sharing great post about facebook paid campaign it’s really great idea you can share with us.
Anoop sharma says
I really feel happy after reading this post. I am just going to use these techniques for my FB fan page. Thanks Man! you are great.
Hans Hansson says
Just wanted to know is there a way to set up a promotion on my Facebook page that gives the buyer a extra free item but to get this they need to like my page first?
Not any more, this used to be a technique of the past.
Do you recommend curating content from numerous of sources or only post content from our blog? Thanks and great article.
Thanks for the article, very very useful information, keep it up good work
Hi, i love your writing. I would like to have a question: if we choose to run facebook ad, “promote page”, how to make it new and attractive, is it true that we need to create different page cover layouts?
Very informative article with details. Everyone can increase facebook page likes by these tips. Thanks a lot.
Very informative and great article.
Dinesh Ramakrishnan says
Thank you so much for giving clarity on having a fan page for business or blog. I’m running fb ads for my fan page. For spending 4 dollars, I’m getting 130 – 150 likes. Aside, updating page with quality content is must for more engagement.
Alex Chris says
That’s true, quality content is a critical success factor.
Gajanan Patel says
Awesome Post, Alex
Very Informative information getting a huge amount of likes and followers, but how much time it takes for reaching 10000 followers on Page.
Jone Athinam says
Thanks for the article. Very informative and great This. Most Important, quality content is a critical success factor
Joseph deAnalyst says
I’m a fan of your work. I see honest postulations
I’m ready to jump in! Thank you for the great info that I’ll be utilizing to get my first 10K + followers. Thank you!
Sanjay Kumar says
I have read your informational article, this definitely will help to increase the facebook page followers. Thank you so much for the better article.
Anurag Malhotra says
To get 10000 fans on Facebook you need to provide them useful and informative resources that must be of their use. People usually like to read post that provide some valuable information to them. Posting regular content also helps to increase followers on Facebook.
Alex Chris says
Yes, posting regular content and keeping your audience engaged is a great way to increase your facebook followers.
All the best
Best article for all those users looking to increase likes for their fb pages.
Alex Chris says
Thanks for your nice comment!