PPC Marketing Quiz

What does PPC stand for?

Which platform is known for its Google Ads advertising system?

What is the term used for the maximum amount you are willing to pay for a click in Google Ads?

In PPC advertising, what does CTR stand for?

Which ad extension in Google Ads allows you to display additional links to your website?

What is the term used to describe when an ad is displayed to a user based on their previous interactions with a website?

What is the minimum age requirement to use Facebook Ads Manager?

Which bidding strategy in Google Ads focuses on getting the most clicks within a set budget?

What is the term used for the practice of optimizing your PPC campaigns to improve performance?

Which platform offers the ‘Boost Post’ option to promote posts to a wider audience?

What is the term used for the cost incurred each time an ad is shown to a user?

Which of the following is not a type of keyword match type in Google Ads?

What is the term used for the percentage of ad impressions that result in a click?

Which platform allows advertisers to target users based on their professional interests and demographics?

What is the term used for the practice of adjusting bids based on the device a user is using?

Which metric in Google Ads shows the total revenue generated by a campaign or ad?

What is the term used for the automated bidding strategy in Google Ads that aims to get the most conversions within a set budget?

Which ad format in Bing Ads allows advertisers to include additional text within their ads?

What is the term used for the process of testing multiple ad variations to determine the most effective one?

Which platform offers the ‘Promoted Pins’ feature to advertise to users based on their interests and searches?