10 Best Conversion Rate Optimization Courses (Free & Paid)

Traffic and marketing are one thing…but converting traffic is a whole different beast!

There are many online CRO training courses that can help you learn how conversion rate optimization works without having to spend endless hours trying to figure it out on your own.

So we’ve scoured the internet and reviewed many courses to find the best CRO courses to enroll in. The list includes both free and paid courses with conversion optimization certifications.

Top 10 Conversion Optimization Courses

1. Conversion Optimization Training & Certification (CXL)
2. Certified Conversion Rate Optimization Specialist (Digital Marketer)
3. The Complete Conversion Rate Optimization Course (Udemy)
4. Advanced Website Conversion Rate Optimization (SimpliLearn)
5. Foundations of CRO (CXL)
6. Marketing: Conversion Rate Optimization Course (LinkedIn)
7. Advanced Conversion Rate Optimization Course (Market Motive)
8. CRO Course (Directive Institute)
9. CRO Unlocked (Neil Patel)
10. Conversion Rate Optimization Course (Fiverr)

1. Conversion Optimization Training & Certification (CXL)

Conversion Optimization Training & Certification is a 3-month (10-15 hours per week) course.

It’s taught by Peep Laja, founder of CXL, and numerous other instructors like Joel Klettke and Talia Wolf.

This CRO course covers giant pillars of CRO, including:

• Conversion research
• Quantitative bits
• A/B Testing

These topics are condensed into 5 “mini degrees” (individual courses within this one). Along with 1 final exam:

• Foundations
• Conversion Research
• Testing
• Optimization Strategies
• Conversion Optimization Program Management
• Final Exam – CXL Certificate Exam

Why enroll in this course?

This course is the perfect fit for serious aspiring CRO experts.

The training is in-depth and lengthy (3 months) so that the principles you learn become second nature when it comes time for you to apply your skillset.

You’ll also learn from multiple experts, which means you’ll have numerous explanations of CRO topics.

If you’re ready for a beginner to advanced level of CRO understanding, this is for you.

This course offers a 7-day refund policy if the course doesn’t match your expectations. You can contact their support to get this done.

2. Certified Conversion Rate Optimization Specialist (Digital Marketer)

Inside this 7-hour course, Justin Rondeau (Director of Optimization at DigitalMarketer) teaches you powerful and practical elements of CRO.

You get 7 modules (complete-time 3-7 days) that explain the different steps of conversion rate optimization, which also include:

• An 8-step optimization cycle
• More Optimization Tactics
• Helpful quizzes that test your understanding

Here are the modules:

1. Course Introduction
2. Introduction To Optimization
3. Identifying & Prioritizing Tests
4. Element Selection
5. Hypothesis Construction
6. Test
7. Optimization Methods

Why enroll in this course?

Certified Conversion Rate Optimization Specialist proves ideal for all kinds of marketing professionals, from digital marketing specialists, VPs, CEOs, Team leads, and agency owners.

This course systematically approaches CRO that you can repeatedly apply in your campaigns.

On top of that, you learn from an instructor who runs conversion rate optimization and split tests at Digital Marketer all the time.

When finished, you gain a conversion rate optimization specialist certification.

With this course, Digital Marketer also gives you a 30-day money-back guarantee.

3. The Complete Conversion Rate Optimization Course (Udemy)

The Complete Conversion Rate Optimization Course was created by Ruben De Boer, a conversion rate specialist with 10 years of industry experience. It’s geared more towards a beginner level of understanding when it comes to CRO.

It’s about 6.5 hours long and features 9 modules, with 3 focusing solely on A/B testing.

Enrolling means you get to learn sound topics like:

• Conversion rate optimization research
• Analyze websites
• A/B testing
• Tracking results
• Creating hypotheses that will make your conversion campaigns effective

Why enroll in this course?

This course is priced well, and you gain resources and learning checklists that will help you understand the material even better.

If you’re looking to just dip your toes into CRO (and see if it’s right for you), I recommend you start with this one.

You can expect a certificate of completion, and Udemy offers a 30-day money-back guarantee.

4. Advanced Website Conversion Rate Optimization (SimpliLearn)

This 5-hour course takes you from A-Z when it comes to conversion rate optimization training.

It’s taught by Lilach Bullock, a Conversion Optimization Faculty Chair at Simplilearn, and she shares her extensive industry knowledge.

You’ll learn:

• Conversion planning
• Web analytics and measurement
• Conversion with PPC
• Product optimization
• Heatmap analysis

Why enroll in this course?

If you’re looking to be a media buyer with platforms like Google ads (PPC), this is a great course to help you convert traffic that has clicked on your ads.

And you read that right — this course is absolutely FREE. You get self-paced content within 90 days of complete access and a completion certificate when finished.

I see this course as a fantastic opportunity if you’re a beginner or intermediate with CRO. A certificate of completion is given to you when you finish the course.

5. Foundations of CRO (CXL)

This free course is a quick and to-the-point explanation of conversion rate optimization topics.

It’s taught by Peep Laja, the founder of CXL, and runs about 15 minutes long.

It’s packed with 6 short lessons, which include:

• What your mindset should be going into your campaigns
• What a CRO process looks like
• Conversion hierarchies
• The overall big picture of CRO

Why enroll in this course?

This will help you fill small knowledge gaps and give you actionable information you can apply right away.

If you have a busy schedule, this quick course is an ideal starting point.

Enrolling is also simple: When you go on the course page, simply enter your email, and you’ll be ready to begin the course.

6. Conversion Rate Optimization Course (LinkedIn)

In this LinkedIn course, GrowthHit CEO, Jim Huffman, walks you through how to use data, surveys, and testing to pinpoint your ideal audience better.

You will understand CRO practices (like hypothesized, tests, and prioritization) that will have a positive impact on business profits.

The course has 7 lessons, and the total duration is 1 hour. The modules include:

1. Overview of Conversion Rate Optimization (CRO)
2. Setting CRO Goals
3. Conducting CRO Research
4. Prioritizing Testing Opportunities
5. Setting Up Your Tests
6. Analyzing and Optimizing Experiments
7. Culture of Testing

Why enroll in this course?

This is an essential course for small business owners and practically anyone that wants nuanced conversion rate optimization training.

It’s priced well and isn’t too long, making it a smart investment in your CRO understanding.

LinkedIn Learning offers you a 30-day money-back guarantee on this course as well as any course you take on their platform.

Once you complete the course, a certificate of completion is awarded to you.

7. Advanced Conversion Rate Optimization Course (Market Motive)

This course by Market Motive delves deep into conversion rate optimization principles and strategies:

• Conversion planning
• Design concepts of conversion
• Creating conversion structure
• Web analytics
• Optimizing your product
• Conversion with PPC

You’ll be taught by Bryan Eisenberg, a CRO consultant and author of the book “Always Be Testing.”

This 9-section course is 25 hours long and features 5 projects, assessments, and quizzes to gauge your understanding of the material.

Why enroll in this course?

If you’re in the category of people who want a deep understanding of CRO, this is for you. It’s also ideal if you’ve gone through any previous shorter CRO courses and want to better your knowledge base.

And there’s another plus:

By the end of this course, you will gain an advanced CRO certification and leave with techniques and knowledge that will help you convert website visitors all the better.

The CRO course offers a 7-day money-back guarantee.

8. CRO Course (Directive Institute)

It contains CRO best practices, testing examples, and video tutorials to ease the learning curve.

There are also lessons on:

• Optimizing your PPC efforts,
• Improving landing page copy
• A/B testing your pages
• Creating high-converting CTAs

You can access this course for $99 a month (7-day money-back guarantee), or you can get a 4-lesson free trial (no card required).

Why enroll in this course?

Directive Institute offers you 4 extensive lessons for FREE.

On top of that, This is a versatile course made for beginners to advanced-level CRO experts.

Although there isn’t a certification, you leave the course with profound CRO knowledge that will allow you to create great results for future clients, employers, and partners.

9. CRO Unlocked (Neil Patel)

Neil Patel is a household name in the world of marketing, and in CRO Unlocked, he gives you a 2-week course that will help boost your conversion rate strategy and results.

Modules 1 and 2 both consist of 3 lessons where you understand things like:

• Typical Customer’s Buying Process
• Consumer Preferences
• Industry Benchmarks
• KPI’s
• Heatmap analysis
• Landing pages
• Multi-channel marketing

This course also has a CRO fact document that shows real-world examples of how big companies have increased profits using CRO best practices.

Why enroll in this course?

Although there’s no certificate at the end, I still see this as an extremely valuable add-on to any other CRO course you may be enrolled in (especially if you’re in the eCommerce space.)

Although this is a free course, I believe the information it offers rivals a paid course.

10. Conversion Rate Optimization Course (Fiverr)

You learn from Rita Cidre, a marketing professional and conversion rate specialist with over 10 years of experience.

Here, you gain CRO lessons including:

• Landing page optimization
• Funnel building best practices
• A/B testing
• Managing KPI goals for the best campaign results

Why enroll in this course?

This course is ideal for any CRO experience level, and you even get a 30-day money-back guarantee if you so choose.

Many students have reviewed this course with 5-stars, making it a solid contender when it comes to CRO courses on the web.

In just 2.3 hours, Cidre teaches you CRO fundamentals that never change, along with practical strategies that leverage data to help you convert buyers.

There’s no certification — however, the CRO training is still in-depth, and Fiverr offers you a 30-day money-back guarantee for this course and all other courses on its platform.

How to Choose the Best CRO Course?

So I’ve covered several courses. Some for all experience levels, some more for beginners, and others that get more advanced.

So it begs the question: “Which CRO course should I choose?”

It really depends on the following:

• What are your goals
• The way you learn
• Your budget
• The time you have to invest in the course

If you’re looking to be a professional CRO specialist or even a marketing specialist, an advanced course will be more appropriate for you.

If you’re a business owner, you may fall into that group as well, depending on your industry. But you can also learn a lot from intermediate courses like the LinkedIn, Udemy, or Simplilearn CRO courses.

Maybe you’re just curious about CRO and would like to learn just the basics; in that case, shorter courses like Neil Patel’s CRO Unlock are ideal.

Best Paid Conversion Rate Optimization Course

The best conversion rate optimization course is the Conversion Optimization Training & Certification by the CXL Institute. It provides the most in-depth information, resources, and intelligent marketing mentors, making everything worth the investment.

The length of the training, paired with your dedication to the material, can completely transform your understanding of CRO and help you drive conversion results that matter.

Best Free Conversion Rate Optimization Course

The best free CRO course is CRO Unlocked by Neil Patel. The course provides tons of real-world applications to CRO, which lets you see how your skillset can change a business when you improve a site’s conversion rate by just 1%.

The ideal of 1% marginal gains makes whoever takes this course change how they view conversion rate optimization.

CRO Unlocked is also very applicable as most modules are “best practices.”

Compare The Best CRO Training Programs

The table below compares the cost of the most popular conversion rate optimization (CRO) online courses.

Why enroll in a CRO Course?

Enrolling in a CRO course can be the exact step to improve your ability to convert visitors.

Whether you’re a business owner or looking to become a CRO specialist, enrolling in a course will give you the know-how to plan marketing campaigns, design landing pages, A/B test them, track results, and understand conversion rate marketing.

Many CRO courses give you a certification, which you can use to verify your skillset to clients and employers and enrich your CV.

The most important benefit is that as time goes on, the return on investment you gain from your chosen CRO course will pay dividends.

A potential increase in your landing page conversion rate can drive more sales and revenue to your business without increasing traffic.