Which are the 10 best and most popular search engines in the World? Besides Google and Bing, there are other search engines that may not be so well known but still serve millions of search queries per day.
It may be a shocking surprise for many people but Google is not the only search engine available on the Internet today! In fact, there are a number of search engines that want to take Google’s throne but none of them is ready (yet) to even pose a threat.
Recent statistics (updated September 2019), show that Google is the most popular search engine Worldwide with a stunning 81.5% market share.
Nevertheless, there are other search engines worth considering, and the top 10 are presented below.
List of Top 10 Most Popular Search Engines In the World (Updated 2019)
Search Engine Market Share
Google is the best search engine with a worldwide market share between 81.5% and 92.96%.
Bing market share is between 2.34% and 5.29%. This places Bing as the best alternative search engine to Google.
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Yahoo market share is between 1.64% and 2.04%.
Baidu has a global market share between 0.92% and 9.37% but is the most popular search engine in China.
Yandex, Russian’s most popular search engine has a global market share between 0.47% and 0.83%.
DuckDuckGo market share is between 0.28% and 0.43%.
No need for further introductions. The search engine giant holds the first place in search with a stunning difference of 76% from second in place Bing.
As you can see in the table above, Google is dominating the market in all countries on any device (desktop, mobile, and tablet).
What made Google the most popular and trusted search engine is the quality of its search results. Google is using sophisticated algorithms to present the most accurate results to the users. Google’s founders Larry Page and Sergey Brin came up with the idea that websites referenced by other websites are more important than others and thus deserve a higher ranking in the search results.
Over the years the Google ranking algorithm has been enriched with hundreds of other factors (including the help of machine learning) and still remains the most reliable way to find exactly what you are looking for on the Internet.
Bing is Microsoft’s attempt to challenge Google in search, but despite their efforts, they still did not manage to convince users that their search engine can be a reliable alternative to Google.
Their search engine market share is constantly below 6%, even though Bing is the default search engine on Windows PCs.
Bing originated from Microsoft’s previous search engines (MSN Search, Windows Live Search, Live Search) and according to Alexa rank is the #30 most visited website on the Internet.
Yahoo is one of the most popular email providers and its web search engine holds the third place in search with an average of 2% market share.
From October 2011 to October 2015, Yahoo search was powered exclusively by Bing. In October 2015 Yahoo agreed with Google to provide search-related services and until October 2018, the results of Yahoo were powered both by Google and Bing. As of October 2019, Yahoo! Search is once again provided exclusively by Bing.
Yahoo is also the default search engine for Firefox browsers in the United States (since 2014).
Yahoo’s web portal is very popular and ranks as the 11 most visited website on the Internet (According to Alexa).
Baidu was founded in 2000 and it is the most popular search engine in China. Its market share is increasing steadily and according to Wikipedia, Baidu is serving billions of search queries per month. It is currently ranked at position 4, in the Alexa Rankings.
Although Baidu is accessible worldwide, it is only available in the Chinese language.
According to Alexa, Yandex.ru is among the 30 most popular websites on the Internet with a ranking position of 4 in Russian.
Yandex presents itself as a technology company that builds intelligent products and services powered by machine learning. According to Wikipedia, Yandex operates the largest search engine in Russia with about 65% market share in that country.
According to DuckDuckGo traffic stats, they are serving on average 47 million searches per day but still their overall market share is constantly below 0.5%.
Unlike what most people believe, DuckDuckGo does not have a search index of their own (like Google and Bing) but they generate their search results using a variety of sources.
In other words, they don’t have their own data but they depend on other sources (like Yelp, Bing, Yahoo, StackOverflow) to provide answers to users’ questions.
This is a big limitation compared to Google that has a set of algorithms to determine the best results from all the websites available on the Internet.
On the positive side, DuckDuck Go has a clean interface, it does not track users and it is not fully loaded with ads.
Formerly known as Ask Jeeves, Ask.com receives approximately 0.42% of the search share. ASK is based on a question/answer format where most questions are answered by other users or are in the form of polls.
It also has the general search functionality but the results returned lack quality compared to Google or even Bing and Yahoo.
According to netmarketshare the old-time famous AOL is still in the top 10 search engines with a market share that is close to 0.05%.
The AOL network includes many popular web sites like engadget.com, techchrunch.com, and huffingtonpost.com. On June 23, 2015, AOL was acquired by Verizon Communications.
WolframAlpha is different than all the other search engines. They market it as a Computational Knowledge Engine which can give you facts and data for a number of topics.
It can do all sorts of calculations, for example, if you enter “mortgage 2000” as input it will calculate your loan amount, interest paid, etc. based on a number of assumptions.
archive.org is the internet archive search engine. You can use it to find out how a web site looked since 1996. It is a very useful tool if you want to trace the history of a domain and examine how it has changed over the years.
These are the 10 best and most popular search engines on the Internet today.
The list is by no means complete and for sure many more will be created in the future but as far as the first places are concerned, Google and Bing will hold the lead positions for years to come.
Resources to Learn More about Search Engines
How do Search Engines Work – A tutorial on how search engines work (includes animated video). Covers crawling, indexing, and ranking.
Search Engine Marketing – A step-by-step guide on how to do marketing on search engines (SEM).
Search Engine Optimization – How to optimize a website for search engines.
Search Engine Ranking Factors – The most important factors taken by search engines during the ranking process.
SEO Training – Online SEO Courses on how to get traffic from search engines.
Search Engine Webmaster Tools – How to use webmaster tools provided by the various search engines to improve your search rankings.