8 Best Google Analytics Courses for Beginners (Free & Paid)

Google Analytics is kind of like great art. It’s complex and mature. The more you learn about it, the more you can appreciate it.

In this post, we’ve reviewed some of the best Google Analytics courses for beginners and even experts looking to build their Google Analytics skills and get certified.

8 Top Google Analytics Courses

1. Get started using Google Analytics (Analytics Academy)
2. Google Analytics Course (Reliablesoft Academy)
3. Google Analytics Essential Training (Udemy)
4. Google Analytics Training Course (SimpliLearn)
5. Become Great at Google Analytics (CXL)
6. Google Analytics 4 Essential Training (LinkedIn Learning)
7. Analytics Essentials (LovesData)
8. Fundamentals of Google Analytics (Skillshare)

1. Get started using Google Analytics (Analytics Academy)

The Get Started Using Google Analytics course is ideal for newbies who want to start with Google Analytics 4.

You’ll learn everything from how to set up tracking codes and develop an understanding of the Google Analytics 4 interface.

This Google Analytics tutorial is perfect for beginners. It shows you how to set up your Google Analytics environment, navigate Google Analytics, and understand various overview reports.

Read this guide for more GA4 Training options.

There’s also a range of basic reports to cover. Basic campaign and conversion tracking insights are also included so you can dive into your Google experience quickly. Topics covered include:

• Use Digital Analytics to Grow Your Business
• Learn How Google Analytics Handles Data
• Create Your Google Analytics Account and Property
• Set Up Your Website for Data Collection
• Set Up Your App for Data Collection
• Confirm Data Is Being Collected
• Manage Account Access and Settings
• Power Your Reports with Dimensions and Metrics

2. Google Analytics Course (Reliablesoft Academy)

One of the best alternatives to the Google Analytics official course is the Google Analytics Course delivered by Reliablesoft Digital Marketing Academy.

This course will teach you step-by-step how to use Google Analytics to monitor the performance of your website and make data-driven decisions to get more traffic and sales.

The course includes 7 lessons covering the following topics:

• Google Analytics 4 Basics: how to get started with Google Analytics 4.
• Google Analytics 4 Reporting: how to create custom reports in GA4 and customize the reporting environment.
• Google Analytics 4 Reports: how to use Google Analytics 4 reports to improve your SEO.
• Advanced Google Analytics 4: how to tackle advanced tasks like custom conversions and conversion tracking in Google Analytics 4.

When you enroll in this course, you have the opportunity to pursue two certifications. An SEO certification and a Digital Marketing Certification.

Course material is updated regularly to consider new developments in Google Analytics.

3. Google Analytics Essential Training (Udemy)

Offered by the Udemy team, Google Analytics Essential Training promises to give you the ultimate introduction to the reporting landscape.

You’ll get hands-on training with Google Analytics via an eCommerce demo account. There are also insights into account hierarchy and structure in Google analytics too.

You’ll be able to track non-page view actions, like downloads and videos, within Google Analytics when you’re done learning.

Plus, the course covers various common digital Analytics terms. You’ll have no trouble learning how to step up your performance and become a Google analytics professional. Learning tracks include:

• Hands-on training with Google Analytics demo accounts
• Google Analytics 101 reporting mastery
• Setting up goals in Google analytics
• Setting up marketing tracking

4. Google Analytics Training Course (SimpliLearn)

Provided by the SimpliLearn “SkillUp” team, Google Analytics is a free course for beginners and an excellent stepping stone for people who are just encountering Google Analytics for the first time.

With this course, you’ll learn how to set up a Google Analytics account and understand the various metrics that assist with boosting your sales and traffic.

The course is relatively straightforward, providing a basic insight into everything from segmentation and analytics intelligence to campaign tracking and website tracking.

All the lessons are wonderfully bite-sized too, so you can fit them into your schedule. Lessons include:

• Tracking people and goals
• Analyzing marketing effectiveness
• Creating segments
• Advanced table filtering
• Introduction to Google Analytics

5. Become Great at Google Analytics (CXL)

CXL promises to make you great at Google Analytics with a step-by-step program. Well-suited to beginners, this solution ensures you can make better product, marketing, and strategy decisions.

With CXL, you can learn how to transform your knowledge of Google Analytics with a mini learning curve. It’s a great way to become a Google Analytics expert.

When you enroll in this training program, you’ll learn how to navigate the Google Analytics interface, read data with confidence, and produce more meaningful reports.

You’ll also discover more about who your visitors are and where they come from through Google. Lesson points include:

• How to analyze data, understand insights, and develop strategies
• What actions do your visitors take on your site
• How to track and understand your audience
• How to navigate the Google interface

6. Google Analytics 4 Essential Training (LinkedIn Learning)

LinkedIn Learning is one of the best online learning platforms used by many marketing professionals in recent years. The ecosystem is home to a number of excellent courses from great professors, including the Google Analytics 4 Essential Training course from Corey Koberg, a certified AdWords trainer.

Corey walks students through the techniques they need to track, analyze, and report on the visitors to their site and application. If you want to learn Google analytics from a professional, this is the course for you.

You’ll learn about how customers engage with your online assets and what you can do to improve your presence online. Aspects of the course include:

• Insights into Google Analytics features and capabilities
• How to use leading AI and analytics tools to understand your audience
• How to use the out-of-the-box functionality of Google Analytics
• What it takes to convert and retain customers
• How to manage user accounts via Google Analytics

7. Analytics Essentials (LovesData)

The fantastic Analytics Essentials Course from Loves Data is a free-to-use resource for Google Analytics training. After just over an hour of learning, you’ll know how to confidently access and use Google Analytics and its diverse features to manage and evaluate the outcomes of your marketing campaigns.

Benjamin Mangold, the Co-Founder of the Loves Data brand, is this course’s instructor. He’s been working with Google Analytics for over 12 years and has extensive experience consulting for companies ranging from 3M to Google.

As your instructor, Mangold will show you how to develop practical techniques for using Google Analytics so you can get the most from your data. The training experience includes:

• Guidance on Google Analytics terminology and how the features work
• Tips for how to measure all kinds of online marketing strategies
• How to identify opportunities for optimizing your marketing campaigns
• How to use the acquisition reports in Google Analytics
• What it takes to measure and improve conversions in Google Analytics

8. Fundamentals of Google Analytics (Skillshare)

Delivered by the impressive Jeff Sauer, a Google Analytics Strategist, the Fundamentals of Google Analytics course walks you through getting the most out of your website data.

The simple class discusses everything from how to understand your user demographics to how you can build a dashboard for better Google Analytics access.

The Fundamentals of Google Analytics course leverages the experience of Jeff as both a Strategist for Google Analytics and the founder of Jeffalytics – a data-focused company.

During this course, which lasts a little over 1 hour, you’ll learn:

• How to set custom goals based on visitor behavior
• Tips for using segments and content groups to understand users better
• How to track search terms and campaigns for more insights on traffic sources
• What you can do to understand your data better and turn it into actionable insights
• Where most companies can improve website effectiveness

Compare The Best Google Analytics Courses?

The table below shows the cost of the most popular Google Analytics online training courses.

Who Should Take a Google Analytics Course?

There are plenty of people who can benefit from a Google Analytics course. The most obvious individual is usually a digital marketing specialist – someone who will be spending a lot of time and effort making a company’s advertising efforts more successful.

However, you can also benefit from a Google Analytics course if you’re an SEO expert, brand manager, or just a business owner trying to boost your position online.

Here are some of the best reasons to take a Google Analytics course:

Enhance your competency: The biggest benefit of a Google Analytics certification is improving your competency in using the tool. In one of these courses, you’ll learn about the intricacies of Analytics and how to make the most of the various tools and features provided.

Gain an edge on the competition: Though many people might fail to see the benefits of a Google certification, some profound benefits exist in outshining the competition. When you complete the program, you can show you’re certified on your resume. This will make it more likely people might want to hire you.

Improve your prospects: With a behind-the-scenes knowledge of Analytics, you can use it like a real pro. Many marketers have a solid knowledge of Analytics, and this can significantly improve their chances of connecting with their target audience.

Stay ahead of the curve: Becoming Google analytics certified ensures you know everything there is to know about the platform, even as Google’s algorithms continue to evolve. You can always update your certification over time.

Become a digital marketer: Once you become an expert on Google Analytics, you can pursue a digital marketing course, obtain a digital marketing certification, and start a successful career in digital marketing.

Methodology

To help you find the best Google Analytics course, we’ve looked at the most popular Google Analytics training providers. The courses were selected based on content quality, academy reputation, and cost.

All courses are perfectly suited for beginners to Google Analytics. We added free and paid courses and courses covering the new version of Google Analytics, Google Analytics 4.

Getting Certified with Google Analytics

Even as the online sales and marketing landscape continues to evolve, Google Analytics perseveres as one of the most valuable tools for boosting your presence and potentially online.

Every day, countless business owners, analysts, consultants, and marketing professionals use Google Analytics to understand better their target audience and the journey they take to purchase.

Through Google Analytics certification, you can develop a more profound knowledge of the various features and functionalities available from Google’s dedicated Analytics software.

At the same time, you can build your reputation as a Google Analytics expert. This is ideal if you’re hoping to attract more clients for your advertising agency or improve your position as a thought leader.