Best Google Analytics Reports for Beginners

An introduction to basic Google Analytics reports for absolute beginners. Learn how to use Google Analytics to evaluate your website's performance.

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  1. Samantha D says

    Very informative website, I appreciate each of your major points. It seemed like an article particularly great for those just beginning to digest information within their Google Analytics accounts (like I am). Thanks so much for sharing your wealth of knowledge.

  2. Hannah says

    How do you get a report on what times people are looking at the website.

    I want to find out what time of day do i get the most clicks.


    • Alex Chris says

      Hi Hannah

      I added a new report (number 7), that shows what time of day your website gets the most visits.


  3. Graham says

    Very useful info for a newbie like me. Well done!

    How do I find eCPM data for each page of my site please with Google Analytics? I need to a balance this against Facebook Cost Per Engagement stats.

    Thanks again,


  4. Claudia says

    Hi Alex!
    Thanks for your clear site and for sharing useful information for beginners like me! However, may I just ask you if the tips on this page here are still up to date? Simply because in my Google analytics account, there is no [“traffic sources>sources” or “google organic” and “secondary dimension” to get to the keywords for example…] nomenclature in the side bar. I have looked everything in order to access the pages you illustrated here but could not… Thanks in advance for any help on this.

    • Alex Chris says

      Hi Claudia

      Thanks for your comment. I have updated the screenshots and instructions to reflect the newest version of Google Analytics.


  5. Gavin Russel says

    That’s a very elaborate article Alex and the snapshots really help.
    Thanks for sharing.

  6. Boyd Kobe says

    Thanks for your Grateful Information for a newbie like me, The article is step-by-step instructions easy to do follow.

    Thanks for sharing.

  7. Aditya says

    Hi Alex,
    Informative article for beginners. I have one question – Do I need to install tracking code on every page of website or just on the home page (for AMP) ?

  8. Sapna Das says

    I must say most of the points have been covered here to understand google analytics and very well described.
    can you explain what KPI means in analytics??.

  9. Al Gomez says

    Great resource you’ve got here for beginners. I like how you present it. This is a good read. I appreciate the points that you have presented. Thanks for sharing.

  10. Vijay Lathiya says

    your Analytics reports is Impressive.
    It is a very Informative and step by step Guidelines for beginners.
    Thanks for sharing!

  11. Sunny D says

    Thanks for this super helpful article — one question regarding the Time of Day report. I am on the West Coast. If a user on the East Coast engages with the site at 2pm her time, will I see it as a visit at 11 am, or at 2pm? That is, is the data shifted by the visitor’s time zone, or by the analyst’s time zone?

    • Alex Chris says

      Hi Sunny

      You can specify the reporting timezone in your Google Analytics settings. Whatever you set there, that’s what the reports will show.

      Hope this helps

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