What are the best ways to promote your small business online? As a small business owner, what steps do you need to take to ensure that you are not missing out on any online marketing opportunities? How can you use the Internet to find more customers and make more sales?
These are some of the questions I will answer in this post by outlining 7 proven methods for promoting a business online.
How to Promote a Business Online
- You need to create a business website
- Optimize your business website for search engines
- Optimize your website for mobile and smart devices
- Build your online reputation
- Publish great and unique content
- Promote your business through an app
- Invest in paid advertising
1. You need to create a business website
I know that this sounds weird and while this is obvious for many people, still more than 55% of the businesses in America do not have a website or if they have, it is outdated.
So, your first step is to get your business online. How you will do it depends on your budget and the type of website you want to create but the general principles you should follow are:
Get your own domain name – register a .com or .net domain name for your company
Host your website on a reliable hosting provider – don’t always go for the cheapest solution but choose a hosting provider that is reliable and trustworthy.
Don’t forget that your website represents your business image. Read my article on SEO Web Hosting for more information.
Make sure that your website loads as fast as possible – Fast websites have many benefits to offer to businesses and this should not be forgotten.
Mobile friendly – More people use their mobiles to search the web than desktop and having a mobile-friendly website is a must.
Provide information about your business, products, or services – Last but not least, do not forget the primary mission of your website i.e. to provide information about your business, products, and services in a professional manner.
Better do something really simple and functional rather than something stylish but slow and non-user friendly.
2. Optimize your business website for search engines
Creating a website is the first step, the second step is to make sure that your website is search engine friendly.
Search engine optimization or SEO as it is widely known is a set of changes you need to do on a website so that it can be understood by search engines.
The more information you can give to search engines about your website, the greater are your chances of receiving traffic from them.
You can read these articles that explain the benefits of SEO for small businesses and how to do it correctly.
3. Optimize your website for mobile and smart devices
A large majority of users are surfing the Web using a variety of devices besides the desktop and your objective as a business owner is to make your website accessible to the device of their choice.
Whether it’s a smartphone, iPad, Android Tablet, Amazon Kindle, or even TV (Smart TV, Google TV, Apple TV) they should be able to find, read and interact with your website without any problems.
The best way to do that is by adopting a responsive web design which is a design technique that makes a website adaptable to different screen sizes and resolutions.
As an example, make sure that you view this website on various devices and resolutions.
4. Build your online reputation
As a business owner, you already know how important the reputation of your company is and that this is something you build with careful moves and patience over time.
You also know that a good reputation will make people trust you and this will eventually lead to sales, loyal customers, and much more.
Well, the Internet is no exception to this rule. You have to work hard to build your online reputation as a trusted service provider or retailer.
How can you do that?
- By consistently providing quality services and products to customers
- By having good customer service
How can you make sure that the online world knows that you are a reputable and trusted company?
Through Social Media – Yes social media is the modern way to spread the word, build a brand, and find new customers.
Social media networks have millions of active users per day and that includes your potential customers.
By running targeted social media campaigns, publishing useful and high-quality content on a regular basis, and engaging with people in your niche, you can gradually build your online reputation.
If you are not sure where to start or if you just don’t have the time to deal with social media, let us handle and build your online reputation. View more details about our social media marketing packages.
Another important factor you need to consider is that besides building your online reputation you should also take measures to protect it.
In other words, once you start the social media game you need to be in a position to monitor what others say about you in the different social networks and reply to them in case they have a question, bad review, or complaint.
You can also read the following posts for more information on how to utilize Facebook for business:
5. Publish great and unique content
Search engines and social media networks can only understand one thing and that’s content.
Whether its news, product information, text, images, video, infographics, reviews, user’s opinions, forums, questions; you need content in order to be able to promote your business online.
This process of using content for promotion purposes is known as content marketing and businesses that manage to do this correctly, are most likely to succeed online.
If you are still not sure how content marketing can help in promoting your business, consider the article you are reading now.
I am using content to help you understand a process i.e. how to promote your small business online and at the same time I am indirectly advertising my expertise and services.
What if your niche is not as content-rich as SEO, what do you do in such cases? That’s one of the challenges you have to solve but believe me with careful thought you can find a solution.
For starters, you can make a company blog and write about your products or services and how they can solve people’s problems.
You can share industry tips and news, you can talk about the leaders in your industry, etc.
When talking with new clients this is always a topic of further discussion but in the end, we are always able to find a solution and once they see the results from content marketing then everything becomes easier for both sites.
6. Promote your business through an app
As I mentioned above, besides the desktops you should also make sure that you provide your users with a mobile-friendly version of your website so that they can access it on the go.
Over and above that, you can also take advantage of the different mobile markets (Apple app store, Google Play, Amazon marketplace,).
There are millions and millions of users downloading different kinds of apps and games from those markets on a daily basis and if you are not there (i.e. have a native app about your business submitted in those stores), they will not be able to find you.
What kind of app you can create?
Depending on your niche it can be a content-rich app, a game, or a showcase app. If you are selling a product, for example, the app can have more images and videos about your products in a mobile-friendly format.
The possibilities are endless and the only limitation is the budget you can allocate for establishing your presence in the mobile markets.
7. Invest in paid advertising
The Internet offers a plethora of advertising tools suitable for growing a small business:
- Advertise with Google Ads – Google has the largest advertising network in the World and you can use it to promote your business online. It is based on a pay-per-click (PPPC) auction system and it can get your ad in front of the millions of people using Google to search the web and the millions of websites that show Google ads.
- Advertise with Yahoo / Microsoft ads – Yahoo and Bing have a system similar to Google for placing ads in their network and the websites running their ads.
- Direct Advertising – If you prefer not to use the PPC advertising model you can search the web and find websites that are relevant to your business, contact them and negotiate with them a price for showing your ads.
What I have outlined above are only 7 of the available tools you have in your arsenal for promoting a business online.
In my opinion, these are the most important methods that are also proven to work by generating a high return on investment.
If you are new to online marketing, the best way to get started is by discussing with a digital marketing agency your strategy and creating with them a short-term and a long-term implementation plan.
John Carston says
I like the instructions you’ve provided for optimizing a business opportunity online. I appreciate that the steps you’ve provided were laid out clearly and the purpose behind them clear. I’ll have to keep in mind to use your mobile market advice as well.
Thanks for your comment. Promoting your business online is not a simple task but for sure, the above steps will help you stay in the right direction.
Arun MK says
I read everything from A to Z. As a digital Marketer Practitioner myself , i believe these are good ways for promotion and you nailed it just right. Thanks for sharing the knowledge.
Jessica Taylor says
A lot of helpful tips have been outlined in this post. Thanks for sharing alex. It was really helpful.
Alex Chris says
Thanks for commenting. Glad I helped you understand how to promote your business online.
All the best