Internal Linking Best Practices (Guide + Examples)

Everything you need to know about internal links and SEO. A step-by-step guide with examples and best practices.

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  1. Martin says

    Hi Alex,
    thanks a lot for your well-written and structured post giving us good tips. Panda will like it, I guess.
    You say “Variation in internal links is always recommended”. But doesn’t this weaken the effect for every KW? Let’s say there is small site and a page gets 10 topical internal contextual links. Why not linking 10 x KW1? Better 3 x KW1, 3 x KW2 and 4 x KW-combinations of KW1,2,3 what will have little effect to every KW?
    What would you prefer?


    • Alex says

      Martin Hi

      Internal linking should be natural as much as possible and help users (and search engines) find related content. Using the same keywords all the time is not normal although if you don’t overdo it (i.e. have hundreds of links with the same keyword), according to Google it won’t hurt you.

      So my answer is always try to keep this normal by avoiding exaggerations. Optimization is always good but over-optimization is sometimes bad.

      Thanks for commenting


  2. Muhammad Irfan says

    Well said Alex,
    I totally agree with you. Internal links are most important for seo. and this post is most effective for me. thanks for sharing.

  3. kumar sunil says

    It is well written article that will help new bloggers. It is very important for them to understand the use of the internal links. Because effective use of the internal linking will improve your bounce rate.

    They need to understand the proper use of the internal links. Because it will increase the page views as well. Hopefully, this article will motivate many.

    Thanks again for the sharing a quality.
    kumar sunil

    • Alex Chris says

      Hi Kumar

      That’s true. Good internal linking can reduce bounce and increase page views. These are very important metrics for the success of a website.


  4. Jasvinder says

    Well, being a newbie in blogging, I just got to know about the dofollow and nofollow and read it somewhere that i need both type of links to rank.

    But i have a question in my mind, I read that, Nofollow links does not pass any link juice, so why should i create links, which does not get my blog anything?

    • Alex Chris says

      Hi Jasvinder

      It’s true, nofollow links do not pass page rank. You can use the nofollow attribute in cases where you want to add an internal link to a page but want to instruct search engine crawlers not to take into account that link or follow the linked page.

      Hope this helps

  5. Ronaldo says

    I believe interlinking pages are very useful especially if you have many blog pages that provide authoritative content for readers to refer to. If there is a subject in your content that the readers are new to, the word can be interlinked its related subject.

  6. Jean-Christophe Chouinard says

    Yesterday, I was looking for more information about internal linking best practices, and today I get this in my inbox!

    I was wondering about internal link anchor text and how it might affect my ranking!

    Thanks for providing this post!

  7. Aminul Islam says

    Thanks for the guideline. You made a complete step by step linking process through this post.
    It will help me a lot.
    Thanks for the sharing 🙂

  8. Aashrit says

    Thanks for the guideline. You made a complete step by step linking process through this post.
    It will help me a lot.
    Thanks for the sharing ?

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