How to Start a Digital Marketing Agency From Scratch

A complete step-by-step guide on how to start your own digital marketing business without having prior experience.

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  1. Stephen Hughes says

    Hi Alex, many thanks for the insight into the world of Digital Marketing.

    At the moment I’m doing a free fundamentals course with Google to put the feelers out with the Business and find out what it’s all about.

    A lot of the terms and techniques I’ve come across in the past so it’s not quite alien to me, but.

    I am really impressed with the content of your full course so once I’ve completed the Google one, I’ll be purchasing your course then.

    Best of luck,


    Stephen Hughes.

    • Alex Chris says

      Hi Stephen

      Thanks a lot for your comment. Yes, having a good understanding of how digital marketing works is a crucial first step for starting your own agency.

      All the best

  2. Brock says

    Nice Alex. For a young agency like mine this is great and thorough info that helps me organize the thoughts in my head! Also helps me build confidence.

    Making the decision on what exactly I’m going to do was huge. So many options and so many needs to fill. But, I want to keep my services geographically close and work one-on-one with local businesses. That left me needing to narrow it down and focus. It ended up being quite the process.

    I appreciate what you put together here. Thanks for your time.

    • Alex Chris says

      Hi Brock

      Thanks for your comment.

      For new agencies it is true that there is a lot to do in the beginning. Narrowing down your niche and working one-on-one with local businesses, it’s a good decission. This will give you the chance to gain experiences and optimize your processes to eventually grow globally and get more clients.

      All the best with your digital marketing efforts.

  3. Anish Kuriakose says

    Hey Alex,

    This is one of the most comprehensive guides that I’ve come across. I can use this as my new agency playbook even. I’ve bookmarked this article and have taken notes. I’ll come back to it to refer to it as a guide.

    Also, you can tell that you’ve written this article out of your experience. Thank you so much for this guide. You’re the man!

  4. Heiner says

    This was a very detailed article. I love that you talk about getting a blog and how important that is in helping you become an expert. It really solidified it for me since that is something I’ve been putting off. I’ve heard great things about up work, I just have yet to hunt for jobs on there. Thanks for all the great tips!

    • Alex Chris says

      Hi Heiner
      Thanks for your comment. Yes, having a blog about digital marketing should be your first priority. It can make a huge difference when it comes to acquiring clients and establishing your online authority.

      All the best

  5. Kelsey says

    Hi Alex, This article is perfectly written. I started my career by providing social media marketing services & then extended to Content marketing & SEO. I got my first client from Instagram. It’s true that one has to be consistent & build an online presence to land clients.

    • Alex Chris says

      Hi Kelsey

      Thanks for your valuable feedback. Good luck with your digital marketing agency business.


  6. Mahmudul Hasan says

    Wow. Very detailed and full information. As a digital marketing agency owner, I find it very helpful.

  7. Akshay Pathak says

    For people who are confused about their field or still deciding between what to choose, This blog will help them get a good clarity on what to expect from The Digital Marketing Field per se.
    A very helpful blog Alex, thanks for sharing!


    I just recently started with digital marketing and this blog will really help me get a proper insight into the field!
    Thank you so much for sharing this Alex.

  9. Levite says

    Thank you very much Alex for this awesome guide.
    I am looking into getting into the Digital Marketing space, but I just want to do proper research. I really like the way you explained everything, it was really great.
    Please Sir, is there anyway at all we can connect and talk one on one? There are so many things I really want to know

  10. Anjali says

    Hi Alex,
    It article is very informative. Thanks for sharing. I am in the digital marketing field for the last 8 months. Will it be ok for me to start my own Digital Marketing Agency?

    • Alex Chris says

      Hi Anjali

      Thanks for your comment. If you feel confident in your digital marketing skills then go for it. If you’re not sure yet how to handle client campaigns, practice on your own website first, get some good results and then start working with clients.

      I hope this helps

  11. Shamim Aziz says

    Hi Alex
    Great, it is really a masterpiece of detailed information on digital marketing, SEO, Blogs & Designing the Website, and Bussiness with much more in one Article.
    Hope you keep providing us with more information on digital marketing & Social Media Marketing


  12. Pooja Khandelwal says

    This is a great informative article I read about digital marketing agencies. Currently, I am also starting my agency so this blog helps me develop my agency from scratch and it is valuable content.

  13. Ashley says

    Thanks for sharing this amazing piece of the blog it’s really helpful for people who are unsure about their area of interest or expecting something different from the Digital Marketing field in general. Keep posting!

  14. Ravi Shrivastava says

    Hi Alex,

    Thanks for your meaningful post 🙂

    It’s helpful to me in growing my newly opened Digital Marketing company. There are many points that I’ll use to grow my agency.


  15. Jatinder Bahl says

    Thanks for very useful information and guide for starting digital marketing agency. Thanks for step by step information. Very useful for me.

    • Alex Chris says

      Hi Jatinder

      Thanks for your nice comment! Glad I could help you figure out how to start your own digital marketing business.

      All the best

  16. Simmy says

    Alex, thank you so much for putting this together. I’ll be subscribing to your course once I finish my google certification. I intend to start small by working closely with small business owners and local brands. Cheers!

    • Alex Chris says

      Hi Simmy

      Starting small with local clients is a good approach. As you gain more clients and start making money, you can expand your services and grow your agency.

      All the best

  17. arron samad says

    Hi Alex,

    First of all, English is my second language and being new in the digital marketing world, the two don’t go together! I have been searching on Google for the last 6 months and have read many articles, content, and blogs. I haven’t found half of the understanding I have discovered from your blog. Excuse my bad English and Grammar. Thank you for your outstanding and clear explanation about digital marketing; connecting and understanding your blog was super easy.

    I will purchase your digital marketing course as a beginner.

    • Alex Chris says

      Hi Arron

      Thanks a lot for your comment; I’m glad I was able to help you.

      All the best

  18. Logan Torres says

    Great read regarding aspects of putting up a digital marketing agency and its benefits for continued business success. Thanks for this.

  19. Sien says

    Starting a digital marketing agency is exciting, but it requires expertise. Begin small, expand services gradually, and build a satisfied client base. Hire carefully, establish strong processes, use blogging for client acquisition, and prioritize client satisfaction to boost your agency’s growth.

  20. Rahul Dubey says

    The reminder that “the customer is always right” is a classic but crucial piece of advice. Customer satisfaction and repeat business are at the core of any successful agency. Your insights on turning clients into loyal customers are right on the money. Thanks for sharing this wisdom!

    • Alex Chris says

      Hi Rahul

      Thanks for your comment. Keeping customers happy is the key ingredient for building a successful digital marketing agency.

      All the best

  21. Rahul Dubey says

    The first crucial step is knowing the ropes. If you’re new to digital marketing, resist the urge to jump straight into business mode. Take the time to build your skills and gather hands-on experience.

    • Alex Chris says

      Hi Rahul

      That’s correct. Building the right skills and experience is crucial for the success of your business.


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