How to Manage a Profitable PPC Campaign (Lessons Learned After Spending $1 Million on Google Adwords)

What does it take to run a profitable PPC campaign? 15 lessons learned after spending more than $1 Million on Google Ads.

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  1. Harman Gomez says


    Could you please guide me through the software or apps that you think are essentials for good PPC or what apps or software do you personally use ?


  2. Ben Lawson says

    wow these are really awesome really like your post you just made 1 more follower to your site

  3. akinola says

    Thanks for the information and i like the idea that expensive products and services perform well on PPC.

  4. Daniel Stewart says

    Yes definitely. Ad extensions are a must for any AdWords PPC search campaign. Your chances of getting a click over an add are higher if you use Ad extensions, especially in search Ads.

  5. Rowdy says

    100% true that we should not always bid for the top position, Ads on a lower position with a good title and a description and relevant ad extensions will get more number of clicks as compared to Ads on top position.

    Thanks, Alex for this awesome guide.

  6. Felix says

    This is really a vital information.. I got a solid point from not chasing after the top position.

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